Easily make your microsite to deliver an enhanced user experience

Microsites are separate websites built to promote specific products, campaigns, or events to targeted audiences. Different microsite types serve different purposes, from product launches to interactive experiences. They offer marketing advantages like niche content creation and improved campaign tracking.

While websites are the anchor of your online presence, microsites are smaller and often consist of only a few pages, and often only one. Theyʼre used as a form of branded content thatʼs focused on a particular product or event, or to try to attract a very specific audience.

An example might be a business software brand launching a microsite to promote its annual industry trade show. Microsites donʼt have to be confined to just a single landing page, they can feature any number of landing pages needed to support the features or functions of the microsite.

Yes, microsites are still widely used for targeted marketing, Promoting retail stores, outlets or services, and Improving brand awareness. They provide a focused platform to convey specific messages, increasing visibility and engagement.

Best way to create a microsite is to use tools like Carrd, Webflow, or WordPress if you want something fast and customizable without coding. For full control, you can go custom with Next. js or Gatsby, and host on Vercel or Netlify. Done, keep it fast, focused, and mobile-friendly.

Microsites donʼt have many incoming links from other authority sites around the web. They donʼt have huge traffic, as they target specific buyer personas. Their link sources arenʼt diverse. Building authority takes time, and microsites usually have a small life.

A microsite is built for a specific purpose and is not a website or landing page. Microsites are small, but that doesnʼt mean theyʼre small company websites. Instead, microsites are sub-websites that focus on a campaign, product, or service rather than the entire company and its offerings.