Make an innovative long-form landing page tailored to solopreneurs

Instapage enables solopreneurs to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your long-form landing page for solopreneurs with Instapage

Creating an effective long-form landing page can significantly improve your marketing strategy. Instapage provides a user-friendly platform that allows you to rapidly build engaging landing pages tailored for your audience without any coding knowledge. Utilizing over 100 pre-designed conversion-focused layouts, marketers can quickly create pages that resonate with potential customers and drive conversions.

Understanding the importance of a long-form landing page

Long-form landing pages are designed to provide comprehensive information about your offerings, making them suitable for solopreneurs looking to establish authority. These pages not only engage visitors but also educate them, thus increasing the likelihood of conversion. For example, using detailed product descriptions, customer testimonials, and compelling visual elements can lead to trust and ultimately loyalty.

  1. Enhances trust: Long-form pages provide more information, building credibility.
  2. Encourages engagement: More content keeps users on the page longer.
  3. Increases conversions: Educating visitors can lead to better decision-making.

Step 1: Choose the right template on Instapage

Start by selecting a landing page template that caters to your specific goals. Instapage offers a range of customizable templates designed for various industries. Choose a layout that fits your business services or niche.

  1. Identify your target audience: Tailor your content according to your ideal customer profiles.
  2. Select a template: Pick a design that emphasizes your message and branding.
  3. Customize elements: Adjust text, images, and colors to align with your brand identity.

Step 2: Optimize your landing page for conversions

Utilize Instapage's built-in optimization tools to enhance your landing page’s performance. This involves leveraging A/B testing features to discover which elements resonate best with your audience.

  1. Conduct A/B tests: Experiment with different headlines, calls-to-action, and images.
  2. Analyze heatmaps: Understand user behavior and optimize layout accordingly.
  3. Integrate analytics: Track performance metrics to continually improve your strategy.

Step 3: Personalize your content for better engagement

Employ dynamic text replacement to tailor messages to different audience segments. By addressing specific needs and preferences, you can boost engagement and conversions.

  1. Utilize AdMaps: Ensure your ads link to the most relevant landing pages.
  2. Deliver personalized experiences: Show tailored content based on user data.
  3. Track audience-level metrics: Use Instapage’s tools to gather insights into performance.

In conclusion, a long-form landing page crafted with Instapage can be a powerful tool for solopreneurs. It not only helps in cost reduction but also increases conversions through relevant and engaging content.

Ready to get started? Sign up for Instapage today and unlock the potential of effective long-form landing pages to elevate your marketing efforts.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to build your long-form landing page for solopreneurs in action

See how to build your long-form landing page for solopreneurs in action

In this tutorial, the key suggestion is to simplify your approach to business by avoiding unnecessary complexities. Rather than getting caught up in creating fancy logos or elaborate websites, the focus should be on developing a straightforward landing page. The speaker emphasizes that many business owners, especially consultants, often overthink and procrastinate on minor details, such as the color of their business cards, rather than prioritizing actions that will attract paying clients. The tutorial advocates stripping back to essentials and encourages viewers to engage directly with the marketplace, stressing that the most important factor is obtaining clients, rather than perfecting superficial aspects of their business presence.

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