Make your long-form landing page designed for Retail Industry

The rule is simple. All products and services that are hard to comprehend will require a long landing page length. But businesses need to keep in mind that they dont turn their long landing pages into pillar pages and always keep the distinction in check.

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

Landing pages are particularly helpful when it comes to B2B advertising. B2C can typically take people to a product or campaign page that features everything they need. Since the B2B sales cycle can be so long, there are many phases a visitor goes through that require different types of content.

What size is a landing page? The recommended landing page size is 940 960 pixels, which works for the majority of different screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.

Typically the goal of short form landing pages is to entice visitors to download your premium content. Short- form pages are ideal when you are offering a free resource, like a case study , eBook, email newsletter, or other low commitment action that wont cost a visitor anything but some information to take action.

post-click landing page copy is the primary element on long pages. Its the copy that takes up the most room and explains the offer in detail before asking visitors to complete a form so that there are no unanswered questions in their mind.

Step #1: Define Your Campaign Goal. Step #2: Select a Landing Page Template. Step #3: Write Your Copy. Step #4: Create an Irresistible Call-To-Action. Step #5: Use Visual Content. Step #6: Include Social Proof. Step #7: Add Branding Elements. Step #8: Add Tracking.

If you want your landing page to rank on Google, it should be at least 300 words. However, theres no ideal word count. The best way to determine the length of your landing page copy is to experiment and see which length converts best.