Make your long-form landing page designed for Real Estate

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Real Estate.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for Real Estate with ease using Instapage

Building an effective long-form landing page for Real Estate is crucial for optimizing engagement and conversions in today's digital marketplace. Instapage offers a powerful and flexible platform that enables marketers to create high-converting landing pages effortlessly, without needing any coding skills. With a library of over 100 pre-designed conversion-focused layouts and various tools at your disposal, you can tailor landing pages specifically to your audience for better brand trust and customer loyalty.

Identify your target audience

The first step to constructing a landing page for Real Estate is understanding your target audience's specific needs and behaviors. By identifying demographics such as age, income level, and preferences, you can create content that resonates. Focus not only on who they are but also on what they are looking for. Use Instapage's data tools to gather insights on audience behavior, helping personalize the experience further.

  1. Conduct market research to identify key demographics for your Real Estate audience.
  2. Utilize customer personas to cater content specifically to their preferences.
  3. Leverage audience insights through analytics to adjust your messaging accordingly.

Design your landing page layout

With your audience in mind, begin designing your landing page layout on Instapage. This process allows you to visualize the flow of information effectively. Start with strong headlines and persuasive content that highlights the key aspects of your Real Estate offerings. Instapage's AdMaps tool helps synchronize your advertisements with your landing pages to ensure a cohesive user experience.

  1. Use powerful headlines that cater to your audience's needs.
  2. Include high-quality images relevant to your Real Estate listings.
  3. Integrate a clear call-to-action (CTA) that stands out and encourages user engagement.

Optimize for conversions

The next crucial step is page optimization, which significantly impacts conversion rates. Utilize Instapage's built-in A/B testing feature to experiment with different layouts, CTAs, and content strategies. Additionally, exploring heatmaps allows you to understand user behavior and adjust your landing page optimally.

  1. Conduct A/B tests to compare variations of your landing page.
  2. Utilize analytics dashboards to track conversion performance and identify areas of improvement.
  3. Implement heatmaps to visualize where visitors engage the most on your page.

In summary, creating a long-form landing page for Real Estate using Instapage involves understanding your target audience, designing a responsive layout, and optimizing each element for higher conversions. By applying these strategies, you can effectively enhance your marketing efforts and achieve better results.

Ready to create your landing page? Get started with Instapage today and transform your Real Estate marketing strategy with powerful landing pages that convert.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your long-form landing page for real estate in action

See how to build your long-form landing page for real estate in action

Property landing pages are an effective marketing tool for listings and lead generation on social media. To create a property landing page, start with your Real Geeks website URL, adding '/property/' followed by the MLS number of the property and '/?view'. Once set up, you can share this unique link with your audience. Unlike standard capture forms, property landing pages feature a specific background image. After leads complete the form, they gain instant access to pricing, more information, and additional property images. In the CRM, new leads will be tagged as originating from the website property landing page and will be assigned through a property search using a round-robin distribution method.

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