Make your tailored long-form landing page for Merchandisers

Empower Merchandisers with Instapage to deliver impactful long-form landing page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for Merchandisers with Instapage

Creating an effective long-form landing page is essential for marketers looking to engage their audience, especially in sectors like business services, tech, and education. Instapage empowers you to build a landing page swiftly using a library of over 100 conversion-focused layouts. Whether you're new to marketing or a seasoned pro, our platform makes it easy to craft experiences that drive conversions and enhance brand trust.

Why invest in a long-form landing page?

Long-form landing pages can significantly boost conversions when they're designed to communicate value effectively. In fact, research suggests that pages with more content can perform better if they contain the right mix of information and calls to action. Instapage’s intuitive platform allows for flexible customization to meet your marketing needs.

  1. Enhanced Engagement: Long-form landing pages tend to keep visitors on the page longer, increasing the likelihood of conversion.
  2. Improved SEO: More content provides more opportunities for keyword optimization, helping you rank better in search results.
  3. Better Information Delivery: You can include multiple elements like customer testimonials and detailed product descriptions.

Choosing the right template for your landing page

Selecting the best template is crucial for your landing page's effectiveness. Instapage offers a variety of customizable templates designed to meet the demands of different industry verticals, making it easier for marketers to find one that resonates with their target audience.

  1. Conversion-Focused Layouts: Templates are designed with the latest UX research to drive conversions.
  2. AdMaps Integration: Align specific ads with dedicated pages to increase relevance and improve user experience.
  3. Dynamic Text Replacement: Enhance personalization by automatically changing content based on the visitor’s source.

Optimizing Your Landing Page for Performance

Optimization is key to ensuring your long-form landing page reaches its full potential. Instapage provides built-in experimentation features that allow you to analyze user behavior and adjust your strategy accordingly.

  1. A/B Testing: Experiment with different headlines, layouts, and content to see what works best.
  2. Heatmaps: Understand where users are clicking and which sections are attracting attention.
  3. Analytics Dashboard: Access detailed performance metrics to refine your approach continually.

By leveraging Instapage’s powerful tools and features, you can create a long-form landing page that not only meets your marketing objectives but also resonates with your audience across various sectors. Start optimizing your page today to see significant performance improvements.

Embrace the future of marketing with Instapage and elevate your landing page strategy now. Transform your approach, enhance engagement, and boost conversions like never before.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your long-form landing page for merchandisers in action

In this video, we explore long-form sales landing pages, discussing their effectiveness and showcasing impressive examples. Designed for online business owners, marketers, and anyone looking to enhance their digital marketing skills, the video emphasizes the psychological aspects of long-form sales pages. They offer a comprehensive understanding of products or services by detailing features, benefits, and unique selling points, thus eliminating confusion. Moreover, these sales pages build trust and credibility through social proof, including customer reviews, testimonials, and case studies, demonstrating that the product or service is respected and trusted by others, which ultimately influences potential buyers positively.

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