Make your tailored long-form landing page for Marketing copywriters

Empower Marketing copywriters with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your long-form landing page for marketing copywriters using Instapage

Creating a compelling long-form landing page is essential for marketing copywriters looking to enhance brand trust and boost conversion rates. Instapage offers a flexible, user-friendly platform that allows marketers to quickly build effective landing pages without needing coding skills. With over 100 conversion-focused templates and customizable Instablocks, you can tailor your landing pages to meet the specific needs of various audiences across different sectors, including business services, tech, education, and more.

Understanding the Importance of Long-Form Landing Pages

Long-form landing pages provide ample space to tell your brand's story and explain your products or services in depth. This format is particularly beneficial in industries such as marketing and advertising, where detailed information can significantly influence decision-making. Here’s why they matter:

  1. Enhanced storytelling: Long-form content allows for comprehensive storytelling, engaging potential clients.
  2. SEO benefits: Longer pages often perform better in search engine rankings due to increased keyword usage and reduced bounce rates.
  3. Greater conversion potential: More in-depth information helps address customer queries and hesitations, thereby improving conversion chances.

Steps to Create Your Long-Form Landing Page

Creating a successful long-form landing page involves several key steps to ensure it meets your audience's needs and drives conversions.

Step 1: Choose Your Layout

Using Instapage, start by selecting from the library of 100+ layouts that best fit your marketing goals:

  1. Research your audience: Understand what layout resonates with your target demographic.
  2. Test various designs: Leverage Instapage’s experimentation tools to find the most effective layout.
  3. Customize layouts: Make adjustments according to your specific branding requirements.

Step 2: Optimize for Conversions

Optimization is critical to maximize the effectiveness of your landing page.

  1. Use A/B testing: Experiment with different headlines, CTAs, and layouts to see what performs best.
  2. Analyze heatmaps: Utilize heatmap data to identify user behavior on your page.
  3. Implement analytics: Track metrics to continually refine and improve your page over time.

By following these steps, marketing copywriters can effectively harness the power of long-form landing pages to drive conversions and enhance customer engagement.

Ready to create your high-converting landing page? Try Instapage today and take your marketing efforts to new heights!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your long-form landing page for marketing copywriters in action

In this tutorial, we explore long-form sales landing pages, their effectiveness, and compelling examples. Targeted at online business owners and marketers, we discuss the psychology behind why these pages work so well. Long-form sales pages offer a detailed view of a product or service, clearly outlining features, benefits, and unique selling points to minimize confusion. Additionally, they help in building trust and credibility by incorporating social proof, such as customer reviews, testimonials, and case studies. This not only reassures potential buyers but also showcases the product's acceptance in the market, reinforcing its value and reliability.

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