Make your long-form landing page designed for legal teams

Instapage empowers your legal teams to cut costs, boost conversions, and provide impactful landing page experiences that resonate with your audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for legal teams effectively with Instapage

Creating a long-form landing page specifically designed for legal teams can significantly improve client engagement and conversions. With Instapage, marketers can leverage over 100 conversion-focused layouts tailored for diverse audiences, especially in legal sectors. This guide will provide a step-by-step approach to building a high-performing landing page without needing any coding knowledge.

Step 1: Define Your Audience and Goals

Understanding your target audience is crucial. Legal teams often cater to specific segments such as individuals seeking legal advice, businesses in need of legal services, or even government entities. Define clear conversion goals, whether collecting leads, generating appointments, or providing informational resources.

  1. Identify key audience segments
  2. Different services appeal to different demographics; understand who will benefit from your offerings.
  3. Set measurable goals
  4. Establish specific, measurable objectives to assess the success of your landing page.
  5. Utilize client personas
  6. Create detailed personas to tailor the messaging and design of your page according to client needs.

Step 2: Leverage Instapage Features for Page Creation

Once your audience and goals are defined, it's time to harness Instapage's powerful features. Using Instablocks allows for quick assembly of your page with flexible design components.

  1. Drag-and-drop functionality
  2. Simply drag elements onto your page for an intuitive layout process, from lead forms to images.
  3. 100+ conversion-focused layouts
  4. Choose from professionally designed templates tailored for the legal market, ensuring a seamless user experience.
  5. Dynamic text replacement
  6. Customize the landing page content based on user demographics for personalized engagement.

Step 3: Optimize and Test Your Landing Page

Optimization is key to your landing page's performance. Instapage provides built-in tools for A/B testing and heatmap analytics that track user behavior.

  1. Conduct A/B tests
  2. Experiment with different headlines, call-to-action buttons, and media to find the most effective combinations.
  3. Utilize analytics dashboards
  4. Monitor performance metrics to gain insights into user engagement and conversion rates.
  5. Implement heatmap analysis
  6. Understand how users interact with your page and optimize layout and content accordingly.

By following these steps, your landing page will not only reflect your legal expertise but also enhance user experience and conversion potential.

Ready to build your legal team's landing page? Improve your marketing strategy with Instapage today!

Get more out of Build your long-form landing page for legal teams

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your long-form landing page for legal teams in action

See how to build your long-form landing page for legal teams in action

In this video, we discuss creating effective landing pages for law firms that can excite potential clients. A successful landing page must build trust and clearly convey what the firm offers, focusing on audience needs. It's crucial to match the messaging to the ad; for instance, if targeting personal injury clients, lead them to a landing page dedicated to those services, rather than a generic homepage about various laws. Tailoring pages to specific regions enhances relevance. Additionally, it should be clear what action visitors need to take next, ensuring that they understand how to contact the firm easily. Viewers are encouraged to share tips in the comments and seek more detailed guidance on improving legal landing pages.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Build your long-form landing page for legal teams