Make your tailored long-form landing page for Flooring installers

Empower Flooring installers with Instapage to deliver impactful long-form landing page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for Flooring installers

Creating a landing page specifically targeted at flooring installers can significantly enhance your marketing strategy. Instapage offers flexible templates designed to connect effectively with this audience, helping businesses reduce costs while improving conversion rates.

Understanding Your Audience

Knowing your audience is crucial when building a landing page. For flooring installers, customers often look for expertise and reliability. A well-timed landing page can successfully highlight your specialized services and address customer concerns.

  1. Highlight unique flooring options: Showcase the variety of flooring types you install, including hardwood, laminate, and tile with interactive visuals that engage visitors.
  2. Showcase customer testimonials: Adding real-world feedback builds trust with prospective clients and assures them of your work quality.
  3. Include clear call-to-actions (CTAs): Phrases such as 'Get Your Free Estimate' or 'Contact Us Today' encourage immediate engagement and foster leads.

Step 1: Choose the Right Template

Selecting the perfect landing page template is the foundation of your design. Instapage offers a myriad of customizable layouts tailored for the flooring industry.

Step 2: Use Advanced Optimization Tools

To maximize conversions, take advantage of Instapage's built-in experimentation features.

  1. A/B testing: Experiment with various headlines and CTAs to discover which versions resonated most with visitors and generated higher conversions.
  2. Heatmaps: Use heatmaps to visualize where users click the most, allowing you to optimize the layout for better user experience.
  3. Analytics dashboard: Monitor your page's performance by tracking conversions over time, giving you valuable insights into the effectiveness of your landing pages.

Step 3: Personalize User Experiences

Personalizing landing pages can significantly improve engagement. Instapage’s dynamic text replacement allows for customization that appeals directly to the visitor's interest.

  1. Ad alignment: Use AdMaps to ensure that users land on pages specifically tailored to the ads they clicked, elevating relevance.
  2. Targeted messaging: Customize content based on user demographics or behavior, ensuring that each visitor feels the content is speaking directly to them.
  3. Performance metrics tracking: Utilize advanced data tools to ascertain how well the landing page performs with different segments of your audience.

With these steps, crafting a dedicated landing page for flooring installers becomes straightforward and effective, ensuring an engaging experience for potential customers. By effectively utilizing Instapage's tools, marketers can create pages that resonate and convert.

Ready to elevate your flooring installation marketing? Start building your long-form landing page with Instapage today to reduce costs and enhance conversions!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to build your long-form landing page for flooring installers in action

In this video, Cameron Hammontree, known as the flooring marketing guy, discusses how to set up a website for flooring companies, targeting floor installers, contractors, and flooring stores. He emphasizes the importance of designing a website that not only ranks well on Google and other search engines but also generates consistent leads to grow the business. The aim is to ensure the website serves its purpose effectively, eliminating the risk of it becoming inactive or irrelevant online. Cameron plans to provide specific examples of common mistakes to avoid and best practices for successful website setup. He encourages viewers to engage with his content to improve their online presence.

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