Make your personalized long-form landing page for creative agencies

A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.

Looking at the best uses of each type of landing page, we come back to the point that matters: either a very short page or a really long one can be the perfect answer, depending on what you are offering and whom youre trying to persuade.

Typically the goal of short form landing pages is to entice visitors to download your premium content. Short- form pages are ideal when you are offering a free resource, like a case study , eBook, email newsletter, or other low commitment action that wont cost a visitor anything but some information to take action.

There is no limit, as per any HTML/XHTML specification, so this is just the practical limit of the browser that youre hitting. How long a webpage can be is the same as asking how long a book can be.

post-click landing page copy is the primary element on long pages. Its the copy that takes up the most room and explains the offer in detail before asking visitors to complete a form so that there are no unanswered questions in their mind.

8 Tips on How to Make a Landing Page That Converts Make your landing page design clean and organized. Only include necessary information. Make it about your visitors. Include testimonials and credentials on your landing pages. Put a CTA in the header. Make your forms short and simple. Test your landing pages.

Since short sales pages require less content and design elements, you can builder them in less time - compared to building a long-form sales page. This is a major plus for small business owners who have limited time and want to put out their simple offer quickly. Our example Airbnb page is incredibly easy to make.

Size doesnt matter. Conversions do. Your landing page should be as lengthy or as short as it needs to be. If it compels a user to take action, then its the perfect length.

Because these pages are longer they have room for a lot more content than short-form landing pages. Long-form landing pages often include a list of benefits, a bio of the product creator, testimonials, pricing information, a CTA section, and more.

How long should a landing page be? Theres no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, its only logical to have much longer landing pages.