Make your personalized lead generation page for research companies

Deliver personalized experiences with lead generation page that build brand trust for research companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your lead generation page for research companies effectively with Instapage

Creating an effective lead generation page is essential for research companies aiming to convert visitors into leads. Utilizing Instapage's user-friendly platform, you can build landing pages that are optimized for high conversions without the need for coding. With over 100 customizable layouts and Instablocks at your disposal, it's never been easier to craft a compelling landing page that speaks directly to your target audience in the USA's diverse market.

Step 1: Define your target audience and goals

Start by identifying your specific audience. For research companies, this often includes B2B clients in sectors like marketing, education, or financial services. Knowing who you cater to will streamline your messaging and increase conversion rates. Here's what to consider:

  1. Audience demographics: Understand the age, gender, profession, and pain points of your leads.
  2. Industry specifics: Tailor your landing page content to the trends and terminology relevant to industries such as tech and government.
  3. Lead purposes: Define whether you're gathering emails for newsletters, offering free trials, or providing downloadable content.

Step 2: Design your landing page with Instapage

With a clear vision of your audience, proceed to design your landing page. Instapage simplifies this step by offering intuitive drag-and-drop features. Here are key elements to include:

  1. Compelling headlines: Craft headlines that immediately grab attention and include relevant keywords like 'lead generation for research companies'.
  2. Visual elements: Use images or videos that resonate with your audience to enhance engagement.
  3. Clear call-to-action: Ensure your CTA stands out and clearly states what you want visitors to do next.

Step 3: Optimize for conversions

After designing your landing page, it's crucial to optimize it for maximum performance. This can be achieved through several key strategies:

  1. A/B testing: Use Instapage's built-in experimentation features to test different headlines, images, or CTA placements to see what drives the best results.
  2. Heatmaps: Analyze user engagement on your page with heatmaps, helping you understand where visitors click most frequently.
  3. Analytics dashboard: Continuously monitor your page's performance to make informed adjustments based on user behavior data.

By following these steps, you will not only create an effective lead generation page for research companies but also enhance brand trust and loyalty through carefully curated landing page experiences. Instapage's collaboration features also allow for seamless production reviews with stakeholders.

Now is the time to get started on your lead generation efforts. With Instapage's easy-to-use platform, you can make significant strides in capturing valuable leads for your research company. Begin crafting your landing page today to see immediate results!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your lead generation page for research companies in action

See how to build your lead generation page for research companies in action

This tutorial explores generating hundreds of qualified B2B leads quickly, regardless of niche or location. Lead generation is essential for acquiring potential customers for your business. The presenter shares a recent example of generating around 200 leads in less than 30 minutes during a live cold-calling video on YouTube, representing a marketing agency he mentors. The lead list includes decision makers with titles, names, companies, emails, and phone numbers for contact. The tutorial covers three methods to generate leads tailored to varying experience levels and budgets, emphasizing that new businesses may have limited funds to spend initially.

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