Make your tailored lead capture page for Home improvement contractors

Empower Home improvement contractors with Instapage to deliver impactful lead capture page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your lead capture page for home improvement contractors

Creating a lead capture page is crucial for home improvement contractors looking to optimize their marketing efforts. Instapage offers an easy-to-use platform that enables you to design stunning and effective landing pages tailored to your unique audience. By utilizing customizable templates and conversion-focused layouts, you can quickly populate your page with engaging content that drives conversions and builds brand loyalty.

Understanding the importance of a lead capture page

A lead capture page specifically designed for home improvement contractors serves multiple purposes. First, it acts as a point of engagement, allowing potential clients to learn more about your services. Second, it positions your brand as a reliable and professional option within the competitive home improvement sector. Following are key aspects that you should consider in your lead capture page:

  1. Clear Call-to-Action: Ensure your lead capture page has a prominent call-to-action (CTA) that encourages visitors to submit their information.
  2. Targeted Messaging: Use keywords relevant to home improvement services, like 'renovate my kitchen' or 'bathroom remodeling,' to resonate with your audience.
  3. Visual Appeal: Invest in high-quality images that illustrate your past projects, which will help in building trust among potential leads.

Step 1: Choosing the right template

Select a landing page template from Instapage’s library that aligns with your brand and resonates with your target audience. Aim for a design that emphasizes visual storytelling and highlights your unique selling points.

Step 2: Personalizing your content

Your content should speak directly to homeowners interested in improvement projects. Consider the following:

  1. Dynamic Text Replacement: Personalize landing page content based on the traffic source for tailored messaging.
  2. Engaging Headlines: Use headlines that grab attention, such as 'Transform Your Home with Our Expert Services!'
  3. Customer Testimonials: Incorporate testimonials that add credibility, showcasing your successful projects.

Step 3: Optimizing for conversions

Once your page is designed, it’s vital to optimize it for higher conversions. Here’s how you can enhance its performance:

  1. A/B Testing: Conduct A/B tests to compare different elements, like headlines or CTA placements, to determine what audiences respond to best.
  2. Heatmap Analysis: Use Instapage’s heatmap feature to gauge visitor interaction on your page and adjust accordingly.
  3. Mobile Responsiveness: Ensure your landing page works seamlessly on mobile devices, as many users will access it from their phones.

By following these steps, you'll be well on your way to creating an efficient lead capture page that resonates with potential clients in the home improvement sector.

Ready to get started? Sign up for Instapage today and build your lead capture page for home improvement contractors with ease!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your lead capture page for home improvement contractors in action

See how to build your lead capture page for home improvement contractors in action

Many contractors ask how to find jobs and gain more customers. Typically, jobs are not actively found except in cases like government work or large commercial projects where bids are submitted. For most contractors—such as remodelers, electricians, plumbers, and water well drillers—customers usually find them during their search. In the past, before the internet, word of mouth was the primary method for contractors to be discovered. A person looking to remodel would often ask friends, neighbors, or family for recommendations, leading to either a positive referral or a negative experience shared about a previous contractor, reinforcing the importance of reputation in gaining new business.

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