Make your landing page on Workstation: Utilize your resources

Create your landing page on Workstation and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your landing page on Workstation with Instapage

Creating an engaging landing page is crucial for any marketing strategy. Instapage offers a comprehensive solution for marketers looking to build their landing pages quickly and efficiently. With over 100 customizable templates and the intuitive Instablocks feature, you can create pages that drive conversions without any coding skills required. This flexibility allows you to craft landing pages that resonate with your audience, ensuring a higher return on investment.

Why choose Instapage for building your landing page?

Instapage stands out in the digital landscape by empowering marketers to optimize their landing pages for better performance. With features like A/B testing, heatmaps, and detailed analytics, you can easily understand your visitors' behavior, make informed decisions, and enhance your landing page effectiveness. This level of optimization is critical in fostering brand trust and customer loyalty in competitive sectors like technology, finance, and education.

  1. Flexible templates for diverse industries: Instapage provides layouts that cater specifically to sectors like marketing, education, and financial services, making it easier to target your audience.
  2. Built-in experimentation tools: The platform includes A/B testing capabilities, allowing you to test different versions of your page and measure which performs best.
  3. Comprehensive analytics dashboard: You can track essential metrics, providing you insights into page performance and helping to refine your marketing strategies.

Steps to build your landing page on Instapage

Building a landing page on Instapage involves several straightforward steps. Follow these to create a page that aligns with your marketing needs:

  1. Choose a template: Start by selecting a template that fits your industry needs. Instapage's library is rich with options tailored for specific sectors, enhancing relevance for your target audience.
  2. Customize your content: Use Instablocks and dynamic content features to personalize your landing page. This can include changing text based on user behavior or aligning content with specific advertising campaigns.
  3. Set up analytics and tracking: Ensure you integrate analytics tools to measure your landing page's performance. This data is critical for future optimization efforts.

Optimizing your landing page

Once your initial landing page is created, it's essential to continuously optimize for better conversion rates.

  1. Utilize heatmaps: These tools help you visualize user engagement on your page, allowing you to identify which sections attract attention and which do not.
  2. Conduct A/B tests: Regularly test different elements of your landing page to see which versions yield higher conversions.
  3. Adjust based on metrics: Use real-time data insights to make adjustments in your landing page layouts or content.

By following these steps, you can ensure your landing page is not only appealing but also effective in driving conversions and meeting business objectives.

Ready to elevate your marketing strategy? Start with Instapage to build a high-converting landing page today and watch your conversion rates soar.

Join thousands of satisfied marketers who trust Instapage for their landing pages. Sign up now for a free trial!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your landing page on workstation in action

See how to build your landing page on workstation in action

Driving traffic to your website or landing page is pointless if visitors leave without engaging. Many sites unintentionally repel visitors, leading to high exit rates; statistics indicate that 95-98% of first-time visitors may leave without returning. This means that out of every 100 visitors, only a handful may stay to explore content. In this video, the focus will be on how to create a high-converting landing page that is both visually appealing and effective. The tutorial aims to provide practical guidance to build a landing page quickly, emphasizing that a well-designed page can significantly improve visitor retention and conversion rates. Additionally, a template will be provided to facilitate this process.

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