Make your landing page for first-time website creators without hassle

Instapage makes digital marketing easy and accessible for everyone, providing robust and intuitive tools for efficient page building and optimization. create your landing page for first-time website creators to reflect your brand and convert clicks into customers, ensuring a compelling online presence for your business.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Page website creators: Your ultimate how-to guide

Creating your first landing page can be a daunting task. However, with Instapage's user-friendly platform, you can build your landing page effortlessly, optimizing for conversions and enhancing customer loyalty. This guide will walk you through the step-by-step process of utilizing Instapage to build a high-converting landing page tailored for your unique audience.

Step 1: Choose the right template

Instapage offers over 100 conversion-focused layouts that cater to various industries. When choosing a template, consider the goal of your landing page and your target audience. A well-chosen template can significantly improve engagement and conversions.

  1. Identify your mission: Decide what action you want visitors to take on your landing page, whether it's signing up for a newsletter or making a purchase.
  2. Select a layout that represents your brand: Ensure the design aligns with your brand's aesthetics, which helps build trust with your audience.
  3. Consider mobile responsiveness: With a majority of traffic coming from mobile devices, ensure your chosen layout performs well on mobile.

Step 2: Optimize for conversions

After selecting a template, the next step is to optimize it for higher conversions. Instapage includes built-in experimentation tools that allow you to enhance your page strategically.

  1. Utilize A/B testing: Create variations of your landing page to see which elements perform best, such as CTA placements or images.
  2. Incorporate heatmaps: Use Instapage's heatmaps to analyze user interactions, giving you insight into how to modify your design for better engagement.
  3. Assess performance with analytics: Regularly check the analytics dashboard to understand user behavior and optimize accordingly.

Step 3: Personalize the user experience

Personalization enhances user experience and increases conversion rates. Instapage allows for dynamic text replacement and segmentation to cater to different audience segments.

  1. Dynamic text replacement: Tailor content specifically to your audience by dynamically changing text based on their source of entry.
  2. AdMaps alignment: Create targeted landing pages that align well with your ad campaigns, ensuring consistency in messaging.
  3. Track audience metrics: Monitor which segments are performing best to continue refining your approach.

Once you've optimized and personalized your landing page, you can refine the review process using Instapage's collaboration features to ensure that all stakeholders can provide feedback.

By following these steps, you'll have a compelling and efficient landing page that resonates with your audience and achieves your conversion goals. Ready to start building?

Start using Instapage today to create conversion-driven landing pages that speak directly to your audience's needs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about website creators builder

See ai website builder free feature in action

See ai website builder free feature in action

Starting a new web design project can be daunting, especially when faced with a blank screen. To alleviate the stress of procrastination that can lead to financial loss, this tutorial aims to provide a clear structure for an effective homepage. The focus will be on creating a perfect landing page in just five minutes, with a challenge to deliver this information quickly. The tutorial will use a Figma template, available in the description for those who want to jump right in. The first key element to tackle is the hero section, located at the top of the homepage, known as 'above the fold'. This section is crucial as it is the first thing visitors see without scrolling, setting the tone for the website.

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