Make your bespoke landing page for Consumer Goods with ease

Instapage helps you create your landing page for Consumer Goods on your own, without developer assistance. Easily create stunning landing pages that reflect the essence of your business and attract the right audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to build your landing page for consumer goods with Instapage

Building an effective landing page for consumer goods is crucial for marketers looking to maximize their online presence and conversions. Instapage offers a powerful and flexible platform for creating landing pages quickly and efficiently, allowing you to leverage a library of over 100 conversion-focused layouts without any coding required. By utilizing our user-friendly features, you can lower your costs, enhance customer loyalty, and ultimately drive higher conversion rates.

Step 1: Define Your Objectives and Audience

Before diving into building your landing page, it's important to identify your specific goals and target audience. Understanding who you are trying to reach will help tailor your content and design to effectively engage potential customers. Start by asking yourself:

  1. What is the main purpose of my landing page? (e.g., lead generation, product sales)
  2. Who exactly is my target audience? (e.g., demographics, interests)
  3. What key messages do I want to communicate to my audience?

Step 2: Choose a Conversion-Focused Template

Once you have clearly defined your objectives, the next step is to select a template that aligns with your focus. Instapage offers a vast library of customizable templates specifically designed to increase conversions. These templates are tailored to various industries including Business Services, Marketing, and Education.

  1. Select a template that resonates with your brand's voice and aesthetic.
  2. Utilize Instablocks for quick customization to match your product or service.
  3. Preview and adjust to ensure responsiveness on all devices.

Step 3: Optimize Content and Layout for Higher Engagement

With your template set, it's time to focus on content and layout optimization to achieve maximum engagement. Consider using dynamic text replacement and targeted visuals that connect with your audience. Make sure to incorporate persuasive call-to-action buttons that guide users through the desired conversion pathway.

  1. Incorporate customer testimonials or reviews to build trust.
  2. Utilize concise and impactful headlines and subheadings.
  3. Experiment with different layouts and elements to find what drives the best results.

After establishing a compelling layout, it's advisable to use built-in experimentation tools such as A/B testing for ongoing optimization. Heatmaps can also help you understand user behavior, providing insights to enhance user experience.

In conclusion, building your landing page for consumer goods with Instapage not only streamlines the page creation process but also enhances your marketing effectiveness. By following these steps, you can ensure your landing page is both engaging and conversion-focused.

Ready to create your landing page for consumer goods? Start with Instapage today and take advantage of our flexible tools designed specifically for marketers looking to elevate their online performance.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to build your landing page for consumer goods in action

See how to build your landing page for consumer goods in action

Driving traffic to your website or landing page is pointless if visitors leave quickly without engaging. Statistics show that approximately 95 to 98% of first-time visitors don’t return, indicating that for every 100 visitors, only a few may stay to interact. This scenario is common and detrimental. To combat this issue, the tutorial will demonstrate how to create a high-converting landing page that is visually appealing and effective. The process can be completed in just a few minutes. Additionally, viewers will be provided with an exact template to help them get started effectively in enhancing their site's conversion rate.

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