Make your bespoke HTML page for Email Marketing with ease

Instapage helps you create your HTML page for Email Marketing on your own, without developer assistance. Easily create stunning landing pages that reflect the essence of your business and attract the right audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build Your HTML Page for Email Marketing with Instapage

Creating an effective HTML page for email marketing is crucial for boosting your overall conversion rates. Instapage provides marketers with user-friendly tools to achieve this goal without needing coding skills. By using our extensive library of over 100 customizable layout templates, you can craft stunning landing pages tailored to your audience effortlessly.

Understanding HTML Pages for Email Marketing

HTML pages enhance user engagement by allowing richer content presentation than plain text emails. They can include images, links, and interactive elements that drive conversions. With Instapage's intuitive platform, optimizing your email campaign becomes a seamless process.

  1. Flexibility: Customize templates to align with your brand’s aesthetics and target audience.
  2. Responsiveness: Ensure your page looks great on all devices, vital for today's mobile users.
  3. Analytics: Use detailed performance metrics to adjust strategies and improve results.

Step 1: Choose the Right Layout

Select a layout that resonates with your campaign's objectives. A compelling layout enhances user experience and encourages interaction.

  1. Select a template suited for your emails, such as promotional or informational.
  2. Ensure the layout includes essential elements like CTAs and lead forms.
  3. Consider A/B testing different layouts to determine which performs best.

Step 2: Optimize Your Content

Content personalization is key to effective email marketing.

  1. Integrate dynamic text replacement to tailor messages to specific segments of your audience.
  2. Include clear CTAs that guide users towards desired actions, whether it's signing up or making a purchase.
  3. Utilize heatmaps and analytics to gauge how users interact with your content.

Step 3: Collaborate with Your Team

Efficient collaboration speeds up page production. Instapage allows real-time editing and instant feedback among team members, making the process smoother.

  1. Invite stakeholders to review pages easily for quick iterations.
  2. Leverage feedback to make data-driven design decisions.
  3. Utilize shared links for previews and discussions for effective communication.

By following these structured steps for building your HTML page for email marketing, you create more effective landing experiences that resonate with your audience.

Start creating impactful HTML pages today using Instapage's powerful tools, and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to build your html page for email marketing in action

See how to build your html page for email marketing in action

In this video tutorial from MD Bootstrap, David demonstrates how to create a responsive HTML email in a short time. The tutorial utilizes a basic email design, and viewers can expect a follow-up video for more complex email layouts. Links to the additional content and resources, including sample images and icons available for download from GitHub, are provided in the video description. The session begins with an empty project in Visual Studio Code, where David outlines the process of creating the email while encouraging viewers to subscribe for more weekly content. The tutorial aims to offer practical skills for web development focused on email design.

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