Make your personalized home page for website builder companies

Deliver personalized experiences with home page that build brand trust for website builder companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Make your website: Your ultimate how-to guide

Creating an effective home page is critical for website builder companies looking to enhance their online presence. Instapage offers a streamlined solution for marketers aiming to engage visitors, lower costs, and drive higher conversion rates through expertly designed landing pages. By leveraging Instapage's extensive library and built-in optimization tools, businesses in various sectors can create tailored experiences that resonate with their target audiences.

Define Your Goals

Before designing your home page, clearly define your objectives. Understanding what you want to achieve—be it generating leads, driving sales, or building brand awareness—is essential. This stage should involve identifying key performance indicators (KPIs) that align with your overarching marketing goals. Here are some considerations:

  1. Target Audience: Identify who your potential customers are, such as businesses in financial services or government sectors.
  2. Key Metrics: Determine how you will measure success, including conversion rates and user engagement.
  3. Value Proposition: Clearly articulate your unique offerings to enhance brand trust.

Leverage Instapage Features

Utilize the unique features of Instapage to build a compelling home page. With more than 100 high-converting layouts available, page creation becomes quick and user-friendly without requiring coding skills. To maximize performance:

  1. AdMaps Integration: Seamlessly align your ads with specific landing pages to improve relevance and user experience.
  2. Dynamic Text Replacement: Customize content in real-time to match the search intentions of your visitors.
  3. Heatmaps: Use this feature to analyze user behavior and identify sections that require improvement.

Optimize for Conversions

Optimizing your home page will be crucial for maximizing your conversions. Instapage's built-in A/B testing feature allows you to experiment with various designs and content formats. Consider the following optimization strategies:

  1. A/B Testing: Regularly test different versions of your homepage to discover which elements perform best.
  2. Analytics Dashboard: Track your performance data to understand visitor behavior and adjust strategies accordingly.
  3. Feedback Mechanism: Implement ways for users to provide input on their experience, then use that data to improve.

By following these steps, your home page can effectively communicate your value proposition, engage your audience, and drive conversions.

Don’t underestimate the impact of a well-structured home page for website builder companies. Keep adapting and optimizing your strategies based on data.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about home page website

See home page builder feature in action

See home page builder feature in action

If you've created an attractive website and put effort into attracting traffic but find that most visitors leave without taking action, you face a website conversion challenge. Jamal from HubSpot outlines the solution. He likens a website to a store: if it's empty, it may be due to a marketing or product issue. However, if it's filled with visitors but few are converting to buyers, then it's a conversion problem. The positive aspect is that attracting visitors indicates there is interest in your product or service. The challenge lies in ensuring that once visitors arrive at your site, they find the necessary information to encourage them to make a purchase, reach out, or complete important forms.

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