Make your tailored home page for Real estate agents

Empower Real estate agents with Instapage to deliver impactful home page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your home page for real estate agents: Unlock high-converting landing pages with Instapage

Creating an effective home page for real estate agents is crucial to attracting and converting visitors. Instapage offers a robust platform designed to empower marketers by reducing costs, increasing conversion rates, and enhancing customer experiences through personalized landing pages. By leveraging a library of over 100 conversion-focused layouts, real estate agents can easily create stunning pages without any coding skills.

Step 1: Choose the right template

The first step in building your home page for real estate agents is selecting a template that resonates with your brand and caters to your target audience. Instapage's collection of customizable templates allows you to pick a layout that is both visually appealing and conversion-friendly. This foundational decision sets the tone for your entire lead generation strategy.

  1. Select a template focused on property showcases to highlight listings effectively.
  2. Choose layouts optimized for mobile to ensure accessibility on all devices.
  3. Utilize a template that supports lead generation forms, making it easy for prospects to get in touch.

Step 2: Personalize your content

Once you've chosen your template, it’s time to tailor your content. Real estate agents need to deliver content that speaks directly to their audience’s needs. Instapage's dynamic text replacement enables the customization of key messages based on user behavior and demographics.

  1. Craft compelling headlines focused on local market trends and benefits.
  2. Incorporate testimonials from satisfied clients to build trust.
  3. Use high-quality images of your listings to engage viewers visually.

Step 3: Optimize for conversions

After personalizing your content, the next step is optimizing your page for maximum conversions. Instapage provides built-in experimentation features such as A/B testing and heatmaps to track user behavior effectively.

  1. Implement A/B tests to evaluate different layouts and calls to action for effectiveness.
  2. Utilize heatmaps to analyze how visitors interact with your page.
  3. Track key performance metrics through the analytics dashboard to understand areas for improvement.

By carefully choosing templates, personalizing your content, and optimizing for conversions, you’ll create a home page that not only attracts visitors but also facilitates meaningful engagements.

Start harnessing the power of Instapage today to drive conversions and strengthen your real estate business.

Ready to take the next step? Sign up for Instapage now and elevate your real estate marketing with high-converting landing pages tailored for success!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to build your home page for real estate agents in action

See how to build your home page for real estate agents in action

In this tutorial, Jaime Resendiz shares a step-by-step guide on creating an effective Facebook business page for real estate. He emphasizes the importance of including both your name and profession in the page title for branding purposes. The tutorial is designed to help viewers understand how to optimize their Facebook business presence, with a promise of revealing strategies to generate leads by the end. Resendiz highlights that the Facebook homepage is the starting point for creating a page and instructs users to navigate to the 'Create' option and select 'Page'. Viewers are encouraged to stay engaged to learn about significant secrets and tactics for lead generation in the real estate sector.

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