Make your tailored home page for Insurance brokers

Empower Insurance brokers with Instapage to deliver impactful home page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Eurosport Gets a 30% uplift with Instapage personalization
Boost results through landing page optimization
Eurosport Gets a 30% uplift with Instapage personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Improve alignment across your creative team sidebar
Eurosport Gets a 30% uplift with Instapage personalization
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Building Your Home Page for Insurance Brokers with Instapage

Creating a high-converting home page for insurance brokers is essential for driving customer engagement and establishing trust in your brand. With Instapage, you have access to a robust platform designed to empower marketers, ensuring your landing pages are relevant, persuasive, and optimized for conversions.

Understanding Your Audience

Before crafting your landing page, it's crucial to understand the specific needs and pain points of your target audience, including brokers, agents, and potential clients. Tailoring your content to address their unique challenges can significantly enhance engagement.

  1. Build a persona: Outline the characteristics, goals, and challenges faced by typical insurance brokers.
  2. Conduct surveys: Gather insights directly from your audience to refine your messaging.
  3. Analyze competitors: Learn from successful home pages of other insurance brokers to identify effective strategies.

Choosing the Right Template

Once you've understood your audience, it's time to select a template that resonates with them. Instapage offers over 100 conversion-focused layouts perfect for insurance services.

  1. Responsive design: Ensure the template looks great on all devices to maximize reach.
  2. Conversion elements: Look for templates that integrate essential features like call-to-action buttons, testimonial sections, and lead capture forms.
  3. Customization options: Choose templates that allow dynamic text replacement and personalization to cater to individual audience segments.

Implementing Optimization Techniques

After your template is set, focus on optimization strategies to maximize conversions. Utilize Instapage’s built-in experimentation features for effective A/B testing.

  1. Utilize heatmaps: Analyze user behavior on your page to identify areas for improvement.
  2. Test variations: Regularly conduct A/B tests on headlines, CTAs, and images to see what resonates best with your visitors.
  3. Monitor performance: Use the analytics dashboard to track key performance metrics and refine your strategy accordingly.

By combining these elements, your home page for insurance brokers will not only attract visitors but also convert them into loyal clients.

Take action now! Start building your home page with Instapage and witness the growth in your conversions and customer trust.

Explore the flexible and powerful features that Instapage offers, and create a landing page that truly reflects the quality of your insurance services.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to build your home page for insurance brokers in action

See how to build your home page for insurance brokers in action

Insurance websites fulfill various purposes, often serving as a crucial point of contact for potential clients. Before building one, it's essential to determine the website's objectives. The process begins with setting clear goals, as it shapes the direction of the website's content and design. A website may simply provide a URL for business cards or serve as a comprehensive educational resource about services offered. Throughout the construction of the website, it's important to continuously evaluate the intended purpose and user experience. This strategic approach ensures that the website effectively meets the needs of both the business and its audience, making it a valuable asset for engagement and information dissemination.

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