Make a captivating home page that makes event planners shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your event planners.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your home page for event planners with Instapage

Creating a home page tailored for event planners involves understanding their unique requirements. Instapage's user-friendly platform empowers marketers to easily design landing pages that resonate with their audience's needs, leading to reduced costs and increased conversions. By utilizing our extensive library of conversion-oriented templates, even those with no technical skills can create impactful web experiences.

Step 1: Choose the Right Template

The first step in building your home page for event planners is selecting a template that aligns with your specific objectives. Instapage offers over 100 templates specifically designed to cater to various industries, including event planning. Browse through our selection and choose a design that best suits your brand's voice and the services you offer.

  1. Accessibility: Choose templates that are mobile-friendly, ensuring your page looks great on all devices.
  2. Visual Appeal: Opt for layouts that highlight your events with engaging images and vivid colors.
  3. Call-to-Action: Select templates with integrated CTAs that drive potential clients to register or inquire.

Step 2: Personalize Your Content

Once you've chosen a template, the next step is to personalize your content to enhance relevancy for your event-planning audience. Instapage enables you to dynamically replace text to ensure each visitor sees tailored content. This enhances engagement and increases the likelihood of conversion.

  1. Unique Messaging: Craft messages that speak directly to the pain points and interests of event planners.
  2. Dynamic Text Replacement: Automatically change keywords and phrases based on the audience segment visiting your page.
  3. Engaging Multimedia: Utilize images and videos that showcase successful events you've organized.

Step 3: Optimize and Test

After personalizing your home page, it’s crucial to optimize it for conversions. Instapage’s built-in A/B testing and heatmaps provide insights into visitor behavior, allowing you to make data-driven modifications.

  1. A/B Testing: Experiment with different headlines, CTAs, and images to identify which variations lead to higher engagement.
  2. Heatmaps: Analyze user behavior to see where visitors click and adjust placements for maximum visibility.
  3. Analytics Dashboard: Use our detailed reporting tools to monitor performance and continuously improve.

In conclusion, building your home page for event planners with Instapage not only simplifies the creation process but also enhances the effectiveness of your marketing strategy.

Get started today and elevate your event planning business with a high-converting landing page designed specifically for your target audience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your home page for event planners in action

See how to build your home page for event planners in action

In this tutorial, viewers learn how to quickly build a professional website for a freelance event planning business. The process begins by clicking on the 'start free trial' or 'launch' button. Alternatively, users can locate their business type, which in this case is 'event planner', and select that to access the template. After selecting, users will be prompted to enter their business name. If users cannot find their business or do not have a Google Business profile, they can manually input their business information. The tutorial also addresses managing location information for the business, ensuring a customized setup that suits the user's needs.

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