Make your home page: Excite your visitors

Create your home page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Instapage official website: Your ultimate how-to guide

Creating a high-converting home page is a crucial aspect of any digital marketing strategy. With Instapage, you can harness powerful templates and optimization tools designed to elevate your marketing efforts. The platform not only helps streamline the page creation process but also ensures that your landing pages resonate with your target audience, leading to increased conversions and brand trust.

Why choose Instapage for your home page?

Instapage is equipped with a user-friendly interface that empowers marketers, regardless of their technical skills. Whether you're in marketing and advertising, business services, or financial services, you'll find that the platform offers tailored solutions to fit your specific needs. It enables quick landing page creation with over 100 conversion-focused layouts, all without requiring any coding skills.

  1. Flexible page creation: Customize layouts easily using drag-and-drop functionality.
  2. Built-in optimization tools: Access experimentation features that enhance landing page performance.
  3. Collaboration capabilities: Work seamlessly with your team or clients through real-time editing and feedback.

Step 1: Build your home page from templates

Start by selecting one of Instapage's professionally designed templates that suits your niche. This selection will give you a significant head start in crafting a home page that aligns with your brand identity.

Step 2: Optimize content for conversions

Once your template is chosen, focus on content optimization. Ensure the text, images, and calls-to-action (CTAs) communicate your value effectively. Utilize the built-in heatmaps to analyze user behavior and refine your content accordingly.

  1. Incorporate dynamic text replacement to personalize content for visitors.
  2. Utilize A/B testing to find out which headlines or images perform best.
  3. Monitor your analytics dashboard to track visitor engagement and conversions.

Step 3: Collaborate with your team

To accelerate your home page production, leverage Instapage's collaboration features. Feedback loops allow you to quickly modify designs based on team input, ensuring that everyone involved is aligned with the home page’s goals.

  1. Instant feedback: Use commenting tools to communicate changes effectively.
  2. Secure page sharing: Provide access to stakeholders for quality assurance.
  3. Real-time edits: Enhance the review process by implementing changes on-the-fly.

By following these steps, you can successfully build a high-performing home page that not only attracts visitors but also drives conversions.

Ready to transform your digital marketing efforts? Start building your home page with Instapage today and see the difference it makes in your online presence.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about instapages

See instapge feature in action

See instapge feature in action

In this tutorial, we explore Elementor's interface and learn about its main building blocks. We examine the homepage layout, noting that the header and footer occupy 25% of the viewport height (vh), leaving 75vh for the main content, summing to 100vh for the entire page. This structure ensures everything fits perfectly, contributing to an organized and professional appearance. Returning to the editor, we demonstrate how to add a section with two columns, maintaining consistent content width across the header, footer, and pages. To simplify the process and avoid manual adjustments, we can set a default content width for the entire site by navigating to site settings and adjusting the layout, defining the default content width as 350 pixels.

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