Make a high-performance holding page optimized for Microsoft Edge

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Microsoft Edge.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Effective strategies to build your holding page in Microsoft Edge using Instapage

Creating a holding page in Microsoft Edge can significantly enhance your marketing strategy by ensuring a seamless visitor experience. With Instapage, marketers can leverage versatile landing page templates designed for maximizing conversions without needing developers or extensive technical knowledge. The platform streamlines the process, ensuring that your holding page not only captures audience attention but also builds brand trust and customer loyalty.

Step 1: Define the purpose of your holding page

Before diving into the creative process, it's vital to define the primary objective of your holding page. This provides clarity and direction throughout your page's design. Consider these aspects:

  1. Identify your target audience: Understanding who will visit your holding page is crucial. Tailor your messaging to resonate with them.
  2. Establish your key message: What do you want to communicate on your holding page? Clearly articulate this to avoid confusion.
  3. Determine call-to-action (CTA): What action do you want visitors to take once they land on your page? Ensure this is prominently displayed.

Step 2: Utilize Instapage's features for page creation

Now that you have a clear goal, it's time to utilize Instapage's robust features to build your holding page effectively. Here's how:

  1. Select a template: Choose from 100+ pre-designed, conversion-focused layouts that suit your brand style and objective.
  2. Leverage Instablocks: These reusable sections allow you to maintain consistency and save time as you build your page.
  3. Incorporate dynamic content: Personalize your holding page experience using dynamic text replacement to align with the expectations of your distinct audience segments.

Step 3: Optimize your holding page for conversion

To ensure your holding page performs effectively, you must optimize it for conversions. This includes:

  1. A/B testing elements: Regularly test different elements of your page—such as headlines, images, and CTA buttons—to see what resonates best with your audience.
  2. Analyze user behavior: Use detailed heatmaps to monitor how users interact with your page, helping you make informed decisions.
  3. Utilize analytics dashboard: Track your conversion rates over time to assess effectiveness and make necessary adjustments.

By following these steps, you will create a highly effective holding page in Microsoft Edge that not only engages visitors but also drives conversions for your business.

To get started today, leverage Instapage's comprehensive tools and resources. Build a compelling holding page efficiently and watch your conversion rates soar!

Interested in increasing your conversions? Start your free trial with Instapage and experience the ease of building optimal landing pages tailored for your needs.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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Lindsey Kubasik, group product manager for the Edge Enterprise Team at Microsoft, presents innovations that aim to redefine browser capabilities and enhance business operations. Microsoft Edge is designed to meet the expectations of businesses by offering enterprise-grade security, ease of management, and increased user productivity. Kubasik emphasizes the importance of integrating AI innovations into Microsoft Edge to elevate organizational productivity. A key highlight is Microsoft 365 Copilot, which utilizes large language models alongside Microsoft 365 applications and user data, including emails, calendars, chats, and documents, to streamline workflows and improve efficiency, ultimately supporting businesses in the fast-paced digital landscape.

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