Build your functional social proof website

Place social proof above the fold (the first section of the website someone sees before scrolling). Donʼt make visitors search for social proof. Make it the first thing they see.

80% of customers trust reviews as much as personal recommendations. SocialProof verifies reviews to maximize credibility and impact.

4 Ways to Use Social Proof on Your Landing Pages Big Brand Customer Logos. Including some big name customer logos on your landing page can really tip people over the edge. Short Testimonial Quotes. Video Testimonials. Media Mentions.

Tip: Social proof on the website is a marketing tool that increases the credibility of the company through the use of social media posts, feedback, etc. The factors that influence the choice of the client unconsciously motivate the target audience to contact this particular business owner.

In other words, when weʼre not sure what to do, we often take cues from others. We assume people around us know something we donʼt, and we model our behavior after theirs. If youʼve ever seen a long line outside a restaurant and thought, They must serve good food, youʼve felt the effects of social proof.

There are so many ways to add real social proof, youʼre sure to have one or more of these options available to you. Embed your social media feed and include user-generated content. Add testimonials in line or with a carousel. Embed customer reviews from a trusted platform. Create a portfolio page.

6 types of social proof (with examples) Case studies. Data-driven, in-depth analysis of the product or service you provided a current customer with. Testimonials. Simple, short-form recommendations from happy current customers. Reviews. Social media. Trust icons. Data / numbers.

Social proof is evidence that supports marketing claims. Social proof uses the words or actions of an audience to add credibility to a brandʼs value proposition. Itʼs a key ingredient to high-performing landing pages.