Make your features page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Boost results through landing page optimization Boost results through landing page optimization sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Power up landing pages with AI Power up landing pages with AI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Improve alignment across your creative team sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Build landing pages Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pages Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Learn how to create your features page on Workstation hassle-free

Do you want to create your features page on Workstation but have zero expertise with website creation?

Employing a website builder is a tried-and-tested method that’s user-friendly for both novices and professional marketers. Instapage is an all-in-one platform designed to enhance your digital ad campaigns and increase ROI (Return on Investment). With advanced technology, including AI-driven features, Instapage enables you to build, deploy, and refine conversion-centric landing pages without any need for coding.

Follow these six quick steps to build your features page on Workstation with Instapage:

  1. Get started by setting up an account. Navigate the interface and review the tools Instapage offers to improve your promotional activities.
  2. Navigate to your Dashboard and choose Create Page. Then, decide on the kind of page you want.
  3. Utilize the drag-and-drop page builder to create sleek landing pages. Select from over 500 templates, or start from the ground up to bring your vision to life.
  4. Upon deciding on a page type, assign a name to it and proceed by clicking on Edit Design. This will redirect you to the website builder, where you can modify the layout.
  5. Engage in visual on-page collaborations with your team. Utilize Instablocks for speedy personalization and the AI content generator to produce compelling text.
  6. Adapt each landing page to align with your ads using flexible ad-to-page matching and AI-generated content.
  7. Conduct A/B testing to check what works best. Take advantage of heatmaps and conversion analytics to get insights and improve your pages for greatest impact.
  8. Employ Instapage's AdMap® for smooth campaign visualization. Benefit from faster loading times while boosting engagement and reducing bounce rates.

Instapage makes it straightforward to make your features page on Workstation and create unique experiences that appeal to audiences to convert clicks into customers. Start your journey with Instapage now and enjoy the true power of your ad campaigns. Give it a try and see for yourself!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to build your features page on workstation in action

See how to build your features page on workstation in action

thank you all right today I want to talk about what makes a great feature or product page particularly for B2B SAS I want to talk about this because it is arguably the most valuable page on your site your feature Pages your product pages it is where youre going to get your conversions from a lot of times this is a step right before someone submits a demo so for these pages to be put together in a way from a ux standpoint thats quality and get someone push through that funnel to that demo is vital but also from an SEO perspective you can rank these for SEO it can give you a significant leg up and if we talk about companies that are small competing against the behemoths SEO is is a bit of a of an even playing field here and so lets take a look at the search engine results for an exceptionally valuable term within this particular industry which would be HVAC software its essentially your product class keyword and youve got the typical players here are software advice in the captera t

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