Make your email capture page designed for Real Estate

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Real Estate.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your email capture page for real estate with Instapage

Creating a specialized email capture page for real estate is essential for collecting leads effectively. Instapage provides marketers with a powerful platform designed to craft these pages rapidly and intuitively, ensuring SEO optimization and enhanced user experience. This guide outlines actionable steps to build a highly converting email capture page tailored for the real estate market.

Step 1: Choose the Right Template

Selecting the ideal template is the first step in designing your email capture page. Instapage offers over 100 conversion-focused layouts catered to various industries, including real estate. These templates are mobile-responsive and customizable, allowing you to modify elements without any coding.

  1. Choose a layout that reflects your brand's identity while being targeted for real estate prospects.
  2. Ensure the template is mobile-optimized, as many users will access it via mobile devices.
  3. Look for features like form integration, as seamless access to email capture forms is essential.

Step 2: Customize Your Landing Page

Next, you’ll want to customize elements within your chosen template. This is where you adapt the page for your specific audience in the real estate sector. Instapage allows for easy edits to text, images, and form fields to ensure relevancy to your audience.

  1. Integrate engaging images showcasing properties or local scenes to build visual trust.
  2. Use compelling headlines and calls to action (CTA) that resonate with home buyers and sellers.
  3. Implement dynamic text replacement to personalize the experience based on incoming ad traffic.

Step 3: Optimize for Conversions

Now that your page is customized, it’s time to optimize for conversion. Use Instapage's built-in experimentation features to run A/B tests on different elements of your page. This helps determine what resonates best with your target audience.

  1. Utilize heatmaps to understand user behavior on your page, allowing for data-driven adjustments.
  2. Conduct thorough A/B tests on headlines, images, and CTAs to see which variation drives more leads.
  3. Monitor analytics closely to tweak elements over time and stay ahead of emerging trends.

By following these steps, you can build an effective email capture page tailored specifically for real estate prospects. This targeted approach not only enhances engagement but also improves lead generation.

To maximize your efforts, consider exploring Instapage's collaborative features, allowing team members to contribute and provide feedback seamlessly.

Ready to begin crafting your email capture page for real estate? Sign up for Instapage today and take the first step towards transforming your lead generation strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to build your email capture page for real estate in action

See how to build your email capture page for real estate in action

In this tutorial, Larissa welcomes viewers and focuses on assisting real estate agents with content creation, branding, and marketing. Building on a previous tutorial about creating a real estate landing page for buyer leads using Canva, where a call to action encouraged potential buyer clients to book a free consultation via Calendly, she addresses questions about whether Canva websites can collect emails. The answer is no, but she has found a solution. Today's tutorial will guide viewers in creating a sellers landing page, specifically designed to capture seller information by using embedded forms. This aims to enhance lead generation efforts for real estate agents.

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