Make an innovative email capture page tailored to community interest companies (CICs)

Instapage enables community interest companies (CICs) to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Boost results through landing page optimization
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Power up landing pages with AI Power up landing pages with AI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Improve alignment across your creative team sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

How to build your email capture page for community interest companies (CICs)

Building an email capture page for community interest companies (CICs) is essential for generating leads and growing your audience. This guide will explore how to create an effective landing page using Instapage's powerful features, enabling marketers to streamline costs while maximizing conversion rates.

Step 1: Choose the Right Template

Start with Instapage's extensive library of over 100 conversion-focused layouts. Selecting the right template is crucial, as it sets the tone and functionality of your email capture page. Templates designed specifically for email capture can help optimize your user experience.

  1. Conversion-focused designs: These layouts are tested for performance, ensuring a higher likelihood of visitor conversion.
  2. Mobile-responsive options: Ensure your email capture page looks great on all devices, capturing leads no matter where users access your content.
  3. Customization capabilities: Choose templates that allow you to easily insert personal branding and tailored messaging.

Step 2: Optimize Your Page for Conversions

Utilizing Instapage's built-in optimization features will help you refine your email capture page performance. Leverage A/B testing and heatmaps to gauge user interaction and adjust elements accordingly.

Step 3: Personalize Your Content

Personalization is key. With dynamic text replacement, you can tailor your landing page to the specific audience visiting it. Using data, you can align your ads directly to relevant pages, enhancing user engagement.

  1. Dynamic elements: Adapt your page dynamically based on the audience's behavior, location, or previous interactions.
  2. AdMaps: Link specific ads to appropriate landing pages to ensure relevance.
  3. Audience metrics: Utilize Instapage's data tools to track how different segments interact with your content.

Step 4: Collaborate and Iterate

Use Instapage's collaboration features to speed up production times. By enabling feedback sharing and real-time edits, teams can more effectively create an email capture page that meets community interests.

  1. Instant feedback: Allow team members to give input directly within the design environment.
  2. Version control: Keep track of changes and decide which variations work best.
  3. Secure sharing: Ensure that all stakeholders can easily review and contribute to the landing page's development.

In conclusion, effectively building your email capture page for CICs requires a strategic approach that leverages the best of Instapage's capabilities.

Ready to enhance your marketing strategy? Start building your email capture page today with Instapage and see how easy it is to drive conversions!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to build your email capture page for community interest companies (cics) in action

See how to build your email capture page for community interest companies (cics) in action

In this video tutorial, Heidi Fisher explains the process of filling out the articles for a Community Interest Company (CIC) application. She emphasizes the importance of including the company's name on the first page of the articles. For example, if the company is named 'Make an Impact,' that name should be inserted in the specified area. Heidi recommends using the model articles unless specific changes are necessary. For those seeking funding, she advises opting for a CIC limited by guarantee, which features a small membership structure where members also serve as directors. The video provides clear guidance for completing the application correctly.

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