Build your CTA focused Typography Website

Call to action buttons should feature striking, action-oriented text. Substitute boring words like submit and enter for more action packed words like get, reserve, and try. Your action words should go along with specific text relating to your offer like: Try Our Free Trial. Reserve Your Seat.

This should typically be a clean and concise serif or sans serif font. However, if youʼre going to use a script font, keep it in the header where the font size should be large enough to be easily read. And your button/action text should always be in a serif or sans serif font.

A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ʼSign Upʼ or ʼBuy Nowʼ and generally takes the form of a button or hyperlink.

How to write a CTA: 9 tips 1 Understand your audience. Identify your target audience and understand their needs, preferences, and pain points. 2 Define your goal. 3 Use actionable language. 4 Create a sense of urgency. 5 Highlight benefits. 6 Be clear and concise. 7 Place strategically. 8 Test and iterate.

They are often clickable texts, images or buttons that guide the user to the next step youʼd like them to take. However, call-to-actions can also be plain text with no link.

There are numerous experiments and opinions, and normally CTAs tend to be red and sometimes green, blue or orange. They are usually the most eye-catching colors, but the whole context is equally substantial. For instance, you are using a lot of reds on your page, then red CTA is going to be lost and not affective.