Make your coming soon page designed for Web

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Web.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your coming soon page for Web with Instapage

Creating an effective coming soon page is crucial for engaging your future audience while preparing your product launch. Instapage offers a streamlined, user-friendly platform that enables marketers to build landing pages rapidly. Dive into the configurations that will drive brand trust, customer loyalty, and ultimately, conversion rates.

Leverage conversion-focused templates

Utilize Instapage's extensive library of over 100 customizable layouts designed to maximize conversions. Each template is engineered with best practices in mind, ensuring your coming soon page captures visitors' attention and persuades them to learn more about your upcoming offering.

  1. Design flexibility: Customize templates to align with your brand identity, ensuring cohesive representation.
  2. Mobile-optimized: With the rise in mobile browsing, all templates are optimized for any device, enhancing the user experience.
  3. Ease of use: No coding skills are necessary—create your page using a simple drag-and-drop interface.

Optimize for better performance

After setting up your basic coming soon page, optimization is key to encourage sign-ups or engagement. Instapage allows built-in experimentation features, which means you can test different layouts and wording effectively.

  1. A/B Testing: Test multiple versions of your coming soon page to see which performs better regarding sign-ups and engagement.
  2. Heatmaps: Analyze on-page behavior through heatmaps, understanding how users interact with your content.
  3. Analytics dashboard: Track your metrics closely to iterate and refine your approach based on audience behavior.

Personalize the visitor experience

Connecting with users on a personal level enhances their experience and increases loyalty. With Instapage, dynamic text replacement features customize content based on visitor behavior, while AdMaps align your advertisements with the corresponding landing pages.

  1. Targeted messages: Ensure that visitors receive relevant content that speaks directly to their interests.
  2. Ad integration: Seamlessly tie your coming soon page to advertising campaigns through tailored links.
  3. Audience tracking: Measure performance metrics at a granular level to improve future marketing strategies.

In conclusion, building a coming soon page with Instapage not only sets you up for a successful launch but also aligns your brand with customer expectations from the get-go.

Ready to create your coming soon page with Instapage? Start today and transform your pre-launch experience into a powerful marketing tool.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to build your coming soon page for web in action

See how to build your coming soon page for web in action

When starting a new WordPress website, the front end appears generic to visitors, which may not be appealing. Instead, you can set up a 'coming soon' page for visitors while continuing to work on the site privately in the back end. This tutorial will guide you through creating a 'coming soon' page effectively. You'll learn two methods: one using a code snippet and the other utilizing a WordPress plugin. The goal is to provide a better visual experience for visitors while allowing admins to access the full website functionality. This video, presented by Anit Sharma from the Brainstorm Force YouTube channel and makers of the Astra theme, aims to simplify this process.

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