Make your tailored coming soon page for Growth hackers

Empower Growth hackers with Instapage to deliver impactful coming soon page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your coming soon page for growth hackers using Instapage

Creating a coming soon page is essential for growth hackers looking to capture early interest and build anticipation for a future product launch. With Instapage, marketers can leverage a user-friendly interface and extensive library of over 100 customizable layouts to develop appealing landing pages rapidly. Utilizing conversion-focused designs ensures that potential customers engage and subscribe even before the launch.

Understand your target audience

The first step in building an effective coming soon page is to clearly identify your target audience. This could vary from marketers in tech and SaaS industries to professionals in education and financial services. Segmenting your audience helps tailor content and personalize user experiences, making each visitor feel addressed and valued.

  1. Research audience needs: Conduct surveys or interviews to understand what your target market is looking for.
  2. Create personas: Develop detailed profiles of your ideal customers based on demographics, behaviors, and preferences.
  3. Segment audiences: Use the insights gained to tailor messages and offers for different audience segments.

Choose the right layout and design

Next, select a layout that aligns with your brand identity and suits the coming soon page's objectives. Instapage offers a variety of templates that can be easily edited.

  1. Visual appeal: Choose a design that reflects your brand aesthetics and grabs attention at first glance.
  2. Responsive design: Ensure that your page looks great on all devices, including mobile and tablet.
  3. Clear call-to-action: Have your primary goal—sign-ups, subscriptions—front and center with an obvious CTA button.

Optimize for conversions

With your audience and design in mind, it’s crucial to incorporate elements that maximize conversions. Use Instapage's efficacy tools to gather insights on user behavior and continuously improve your page.

  1. A/B testing: Run different versions of your landing page to see which one performs better in terms of user engagement.
  2. Heatmaps: Utilize detailed heatmaps to assess where users are clicking and how they’re navigating your page.
  3. Analytics dashboard: Regularly check performance metrics to understand traffic sources and adjust strategies accordingly.

Once all elements are in place, it’s important to regularly review and adjust based on performance metrics and user feedback. This iterative approach ensures that your coming soon page aligns with evolving user needs and preferences.

Effective landing pages should not only inform about upcoming products but also drive potential customers to take action. Make sure your messaging is not just promotional but also engaging and value-driven.

Ready to build your coming soon page? Sign up for Instapage today and configure your landing page to capture leads effortlessly!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your coming soon page for growth hackers in action

See how to build your coming soon page for growth hackers in action

In this tutorial, Anu Hariharan from Y Combinator discusses the launch experiences of growth stage companies, featuring Grant LaFontaine, co-founder and CEO of Whatnot, a live streaming shopping platform. Whatnot participated in the Winter 2020 Y Combinator cohort. Grant shares insights about their initial product launch, which centered around a website for purchasing authenticated Funko Pops. The company aimed to establish a marketplace for these collectibles, recognizing the necessity of having both buyers and sellers for success. Grant emphasizes that achieving a balance between attracting buyers and sellers is crucial for the marketplace's growth, presenting a foundational challenge for their platform.

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