Make your click-through page designed for Procurement

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Procurement.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your click-through page for Procurement with Instapage

Creating an effective click-through page for procurement is essential for businesses looking to streamline their purchasing processes. With Instapage's flexible landing page creation tools, marketers can develop high-converting pages without any coding expertise. This guide will walk you through the steps to build a compelling click-through page that engages your audience, increases conversion rates, and enhances brand loyalty.

Step 1: Choose a Conversion-Focused Template

Instapage offers over 100 expertly designed templates tailored for maximum conversions. Selecting the right template sets the foundation for your click-through page.

  1. Targeted designs for specific industries — Each template aligns with the needs of various sectors like Business Services and Education, ensuring your messaging resonates.
  2. Pre-optimized elements — Use built-in calls-to-action (CTAs) that have been proven to drive engagement.
  3. Mobile responsiveness — Ensure your page looks great on all devices, enhancing accessibility for all users.

Step 2: Customize for Your Audience

To maximize performance, tailor your landing page to cater specifically to your audience's needs. Instapage allows you to personalize content easily.

  1. Dynamic text replacement — Insert keywords that resonate with different segments of your audience for improved relevancy.
  2. AdMaps integration — Align ad campaigns to specific landing pages to ensure a cohesive messaging experience.
  3. Audience-specific metrics tracking — Use analytics tools to measure effectiveness and iterate on your messaging.

Step 3: Optimize for Conversion

Once your page is set, it’s crucial to continuously optimize for higher conversions. Leverage Instapage's built-in experimentation tools here.

  1. Conduct A/B testing — Compare different versions of your page to determine which elements perform best.
  2. Utilize heatmaps — Understand user behavior and adjust layouts to improve navigation and engagement.
  3. Review analytics dashboard — Monitor key performance indicators to guide future adjustments.

By following these steps, you can successfully build a click-through page for procurement that effectively converts visitors into actionable leads.

Now is the time to utilize Instapage to create landing pages that enhance brand trust and customer loyalty.

Ready to see the impact of a well-crafted landing page? Start your free trial with Instapage today and transform your marketing strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your click-through page for procurement in action

See how to build your click-through page for procurement in action

A well-structured procurement strategy can significantly enhance a company's ROI, with potential growth of up to 3.8 times when aligned with business goals. This video aims to guide viewers in developing and implementing an effective procurement strategy. It begins by drawing an analogy to planning a birthday party, where careful consideration of budget, venue, guests, catering, and presents is essential for success. Similarly, procurement management requires a detailed, step-by-step plan to oversee processes from purchasing to supplier collaboration, ensuring organization and efficiency. The tutorial will cover foundational aspects of procurement strategy development.

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