Make your tailored click-through page for Event specialists

Empower Event specialists with Instapage to deliver impactful click-through page experiences and boost conversions.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your click-through page for Event specialists

Creating effective landing pages is essential for Event specialists who aim to boost attendance and engagement. Instapage's platform provides a user-friendly solution for marketers to design landing pages that not only connect with their audience but also drive conversions. By leveraging over 100 conversion-focused templates and the powerful Instablocks feature, teams can construct visually appealing pages without the need for in-depth coding knowledge.

Understanding the Importance of Landing Pages

Landing pages serve as the first touchpoint for potential attendees and can significantly influence their decision-making process. Hence, it's important for Event specialists to harness the capabilities of a robust landing page builder. Instapage offers built-in optimization tools that empower marketers to refine their designs based on real-time performance data, ensuring a higher conversion rate.

  1. Conversion-focused layouts: With over 100 layouts designed to convert, users can seamlessly create pages that drive results.
  2. Built-in experimentation features: The ability to A/B test different elements on your landing page ensures you're always optimizing for the best performance.
  3. Heatmaps and analytics: Understand visitor behavior with detailed heatmaps and an analytics dashboard that helps track user engagement.

Step 1: Choosing the Right Template

The first step in building your landing page for events is selecting a template that aligns with your objectives. Instapage allows you to customize layouts that match your brand's style and the specific needs of your event.

  1. Identify your audience: Understanding the demographics and interests of your target visitors can guide your template selection.
  2. Align with campaign goals: Choose a layout that enhances your marketing strategy, whether it's lead generation or direct ticket sales.
  3. Utilize personalization features: Leverage dynamic text replacement to cater content based on user input, making it highly relevant during their visit.

Step 2: Optimize for Engagement

After choosing a template, it’s essential to optimize the landing page for maximum engagement. This includes crafting compelling headlines, integrating eye-catching visuals, and including clear calls-to-action (CTAs). Using Instapage, you can implement A/B tests to refine these elements effectively.

  1. Create attention-grabbing headlines: Your headline should immediately convey the value and urgency of your event.
  2. Incorporate engaging visuals: Use high-quality images or videos that reflect the theme of your event to attract visitors.
  3. Include strong CTAs: Phrases such as 'Register Now' or 'Save Your Spot' can encourage quicker decision-making.

Step 3: Analyze and Iterate

Finally, after your landing page goes live, it’s crucial to analyze its performance continuously. Instapage provides powerful analytics tools that help you gather insights, test new ideas, and fine-tune your approach to ensure the best possible conversion rates.

In conclusion, leveraging Instapage to build click-through pages for your events ensures that you deliver a focused, engaging experience for potential attendees while streamlining the process of page creation and optimization.

Ready to increase your event registrations? Start using Instapage today to create stunning landing pages that connect and convert!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your click-through page for event specialists in action

In this tutorial, Matt from the Excel Events customer experience team explains how to set up an events landing page. He begins by navigating to the events admin console and selecting the event website. The landing page displays pre-filled information such as the event date and name from the event details tab. Users can customize the landing page by changing the banner and event logo. The 'About' tab allows for adding general information relevant to the event. Additionally, there are tabs for agenda and speakers, where the agenda tab will showcase sessions created by the user. This intuitive process enables effective presentation of event details and facilitates attendee engagement.

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