Make your tailored click-through page for Brand designers

Empower Brand designers with Instapage to deliver impactful click-through page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your click-through page for Brand designers with Instapage

Creating a click-through page is essential for Brand designers looking to enhance their marketing strategy. Instapage offers powerful tools that help optimize the conversion process, making it easier to design responsive pages tailored for specific target audiences.

Understanding the Importance of Click-Through Pages

Click-through pages serve as gatekeepers in your marketing funnel, directing users towards your end goal. For Brand designers, this means creating an experience that not only showcases your designs but also leads potential clients through a seamless journey. Instapage's features allow for nuanced personalization that directly meets users' needs.

  1. High conversion potential - Leveraging Instapage's 100+ pre-designed layouts can significantly increase the chances of turning visitors into leads.
  2. User experience focus - Dynamic text replacement and AdMaps align messaging for targeted audiences, ensuring relevancy.
  3. Analytics and insights - Make informed adjustments through detailed analytics to refine your click-through page continuously.

Step 1: Choose the Right Layout

The first step in building an effective click-through page is selecting a layout that resonates with your audience. Instapage provides a comprehensive library of conversion-focused templates designed for various industries, including Business Services, Tech/SaaS, and Education. Consider the following:

  1. Target audience alignment - Select a layout that aligns with your Brand designer persona, ensuring visual appeal and relevant content.
  2. A/B testing feasibility - Use layouts that allow for easy A/B testing to identify the most effective design.
  3. Adaptability - Ensure chosen layouts can accommodate specific brand elements and adjust to feedback.

Step 2: Incorporate Personalization

Once you’ve chosen your layout, personalize your page's content. By utilizing various audience data tools provided by Instapage, you can:

  1. Dynamic text replacement - Automatically adjust headlines and descriptions based on user demographics.
  2. Custom ads alignment - Make sure that ads being routed to your page are contextually relevant to the landing page content.
  3. Audience-specific tracking - Monitor engagement metrics tailored to individual segments.

Step 3: Optimize and Test

Lastly, continual optimization is key. With Instapage's built-in experimentation features, you can set up A/B tests and utilize heatmaps to assess user engagement. Focus on:

  1. Conversion goals - Establish clear goals and track performance related to conversions and page retention.
  2. Regular updates - Based on A/B test results, regularly tweak your designs and messages.
  3. Stakeholder feedback - Use collaboration tools to gather real-time feedback from peers or clients.

In conclusion, building a click-through page as a Brand designer means intertwining creativity with strategy. By employing Instapage's powerful features, you ensure your pages not only capture attention but also drive conversions.

Ready to elevate your Brand design strategy? Start using Instapage today to create high-converting click-through pages that engage and retain your audience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to build your click-through page for brand designers in action

See how to build your click-through page for brand designers in action

The term 'branding' is often confused with logo design, identity design, or typography. To clarify, branding is not a logo; a logo is just a symbol for the brand. Likewise, a brand is distinct from a product; when people mention buying a brand, they are actually referring to a specific product. Although it is sometimes described as a promise made by a company to its customers, it encompasses more than that. Branding is also not merely the sum of all impressions a company makes on its audience, despite common beliefs. Understanding what branding is not is essential for recognizing its true scope and significance in business.

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