Make your brand awareness page optimized for Desktop computer

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Desktop computer.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to Build Your Brand Awareness Page on a Desktop Computer

Building a brand awareness page effectively is crucial for your marketing strategy. With Instapage, you can create tailored landing pages that attract and engage the right audience. In this step-by-step guide, we'll explore how to leverage the platform's robust features to design a high-converting brand awareness page on your desktop computer.

Understanding Your Audience

Start with a clear understanding of your target audience. Marketing professionals in various sectors, such as business services, tech, and education, need to align their messaging with their recipients' needs. This approach ensures your brand resonates well with visitors.

  1. Define demographics: Identify age, location, and interests relevant to your target audience.
  2. Conduct surveys: Collect feedback from potential users to understand their pain points.
  3. Analyze competitors: Research how similar entities engage their audience to improve your strategy.

Leveraging Instapage Templates

Utilize the diverse library of 100+ conversion-focused layouts offered by Instapage. Select a template that aligns with your campaign goals to enhance brand trust and promote loyalty.

  1. Customization: Adjust colors, fonts, and images to match your brand identity.
  2. Instablocks: Utilize pre-designed sections to maintain consistency across pages without starting from scratch.
  3. Mobile Responsiveness: Ensure the template is optimized for both desktop and mobile viewing for wider reach.

Optimizing Your Page for Conversions

Optimization is key to increasing your conversion rates. Use Instapage's built-in experimentation features for ongoing improvements.

  1. A/B Testing: Launch multiple versions of your page to identify what works best for audience engagement.
  2. Heatmaps: Use heatmapping tools to visualize on-page behavior and identify areas for improvement.
  3. Analytics Dashboard: Assess the performance of your landing page with detailed metrics to guide future optimizations.

By following these steps, you can create an effective brand awareness page on your desktop computer using Instapage. The platform's capabilities empower marketers to deliver highly personalized experiences that enhance customer relationships.

Reach out for a demo today and discover how Instapage can elevate your digital marketing strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your brand awareness page on desktop computer in action

See how to build your brand awareness page on desktop computer in action

Christine inquires about effective methods to raise brand awareness for startups. Gary suggests traditional PR approaches such as securing blog features, participating in interviews, joining platforms like Blab and Periscope, and emphasizes that many strategies do not require hiring PR firms, which can be expensive. He expresses frustration with the question, suggesting it revisits concepts he has discussed for nine years, implying that one could find simple answers by searching his name. Gary underscores the value of creating content and leveraging social networks, noting that these strategies are cost-effective and utilize the layered capabilities of social media built on the internet.

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