Make your black friday page designed for Web

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Web.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Boost results through landing page optimization
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Power up landing pages with AI Power up landing pages with AI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Improve alignment across your creative team sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Black friday landing pages: Your ultimate how-to guide

Creating an effective Black Friday landing page is essential for maximizing conversions during this high-stakes shopping season. Instapage's versatile platform allows marketers to build tailored pages without the need for coding expertise. By leveraging over 100 pre-designed templates and Instablocks, you can create a compelling Black Friday page quickly, optimizing for costs and boosting customer trust and loyalty.

Step 1: Choose a Template

Start by selecting a conversion-focused template specifically designed for Black Friday promotions. Ensure the chosen design aligns with your business's branding and messaging. Instapage's extensive library offers options targeting different verticals, such as Education or Tech/SaaS, making it easy to find a fit.

  1. Evaluate your branding: Choose a template that mirrors your brand's identity.
  2. Target audience alignment: Select a design that speaks to your specific vertical, whether it's Financial Services or Marketing and Advertising.
  3. Focus on conversions: Look for features like call-to-action buttons prominently displayed to enhance user engagement.

Step 2: Optimize for Higher Conversions

Utilize Instapage's built-in experimentation features to optimize your Black Friday page. A/B testing allows you to iterate on key components, improving user experiences and increasing conversion rates effectively.

  1. Implement A/B testing: Optimize headlines and call-to-action placements based on user interaction data.
  2. Analyze heatmaps: Understand visitor behavior to refine your messaging and layout.
  3. Use analytics: Track page performance to determine which elements resonate best with your audience.

Step 3: Personalize the Experience

Maximize conversion rates by personalizing the landing page for different audience segments. Instapage's dynamic text replacement feature allows you to customize messages based on user data, ensuring relevance and enhancing engagement.

  1. Leverage dynamic text: Customize headlines based on audience criteria to create personalized experiences.
  2. Utilize AdMaps: Align specific ads with corresponding landing pages for a cohesive marketing strategy.
  3. Track engagement metrics: Use data tools to assess audience response effectively.

In conclusion, leveraging Instapage for your Black Friday landing page streamlines the process of building a high-converting site tailored for your audience.

Ready to transform your Black Friday marketing strategy? Start building your landing page today with Instapage's user-friendly platform.

Get more out of Build your black friday page for Web

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

Frequently asked questions about make page web

See how to build your black friday page for web in action

See how to build your black friday page for web in action

As November begins, it's time to prepare your website for Black Friday, the biggest sales day globally. Here are five tips to enhance your online store for the occasion. First, set the right mood by creating a joyful atmosphere, ensuring the website feels familiar but festive. Consider updating the hero image and adding bright banners to highlight offers. Second, showcase your best deals prominently on the homepage. Shoppers are attracted to special discounts, so display the products with the biggest price reductions. Include details about additional sales, such as discounts on specific items or special promotions for multiple purchases. This strategy will make your site appealing and encourage purchases as Black Friday approaches.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Build your black friday page for Web