Make an user-friendly black friday page for travelers

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your travelers.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your black friday page for travelers with Instapage

Creating an enticing Black Friday landing page for travelers is crucial as it drives conversions and enhances brand loyalty. Instapage offers a flexible platform tailored to marketers, allowing them to design engaging landing pages that resonate with their audience. With over 100 customizable templates, you can rapidly deploy a page that highlights your unique offerings for this high-stakes shopping season.

Step 1: Planning your Black Friday landing page

Before diving into design, strategic planning is vital. Consider your target audience's pain points and what will make your offers irresistible. Here are some key points to consider:

  1. Customer Research: Understand what deals attract your target travelers, be it discounts on flights or special hotel packages.
  2. Value Proposition: Clarify your unique selling points to connect with travelers effectively.
  3. Call-to-Action: A compelling CTA is crucial. Use action-oriented language like 'Book Now' or 'Grab Your Deal' to spur immediate action.

Step 2: Designing the landing page

Designing a captivating page with Instapage’s easy-to-use tools is the next step. Choose layouts that highlight your offers while ensuring visual appeal. Consider these design elements:

  1. Dynamic Text Replacement: Personalize the content based on visitor behavior and preferences.
  2. Visual Hierarchy: Use large images and bold headlines to guide the visitor’s eye to key deals.
  3. Mobile Responsiveness: Ensure your design works seamlessly across devices as many travelers shop on mobile.

Step 3: Optimize through testing

Once your landing page is designed, employing optimization techniques is essential for maximizing conversions. Utilize Instapage’s built-in tools to fine-tune your page:

  1. A/B Testing: Test different versions of your landing page to see what resonates most with your audience.
  2. Heatmap Analysis: Leverage heatmaps to see where users click most and adjust accordingly.
  3. Analytics Dashboard: Regularly check your analytics to pinpoint what aspects of your page are performing well and what needs improvement.

In conclusion, building an effective Black Friday page for travelers using Instapage can significantly increase your sales and foster customer loyalty.

Ready to elevate your marketing game? Start leveraging Instapage's features today to create a stunning Black Friday landing page tailored for travelers.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for travelers in action

See how to build your black friday page for travelers in action

Congratulations on reaching November and starting to plan your Black Friday and Cyber Monday campaigns, continuing our BFCM planning series. If you missed part one, check it out for essential steps we won't cover in this video. In this installment, we'll discuss strategies, creative, and paid media for early November, Black Friday, Cyber Monday weekend, and December. In early November, focus on scaling your spend, which began in October, to acquire new customers and prepare for the holiday rush. Finalize the copy and creative for your holiday ads in the first week of November to ensure a successful campaign leading into the holiday season.

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