Make your black friday page designed for Publishing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Publishing.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your black friday page for publishing

Creating an effective Black Friday landing page is pivotal for maximizing conversions this holiday season. Instapage offers you the tools to quickly develop visually appealing and conversion-ready pages tailored to your audience. With over 100 customizable templates and unique Instablocks, you can create a Black Friday page without needing coding expertise.

Define your objectives

Understanding what you want to achieve with your Black Friday promotion is crucial. Start by aligning your goals with your brand's marketing strategy. Consider what products or services you want to emphasize and how you will measure success. Keep these objectives in mind as you craft your landing page content.

  1. Increase product visibility: Highlight key offers to grab attention right away.
  2. Boost email sign-ups: Encourage visitors to subscribe in exchange for special deals.
  3. Drive social shares: Make it easy for visitors to spread the word about your promotions.

Select the right template

Instapage provides a vast library of landing page templates specifically designed for conversion. Choose a template that best fits your brand and Black Friday campaign theme.

  1. Consider conversion-optimized designs that include call-to-action buttons and strategically placed images.
  2. Look for templates that allow for easy personalization using dynamic text replacement.
  3. Select ones that are mobile responsive to ensure a seamless experience across all devices.

Optimize for conversions

Once you've set up your Black Friday landing page, it's essential to optimize it for conversions. Instapage's built-in experimentation features allow you to A/B test your designs and messages.

  1. Leverage heatmaps to understand user interactions and adjust your layout accordingly.
  2. Deploy A/B testing to evaluate which headlines, images, and CTA buttons perform best.
  3. Utilize the analytics dashboard to track performance metrics and make data-driven decisions.

With these steps followed, your Black Friday page is set to generate leads and sales effectively. Remember to review your page regularly, adjusting based on performance and customer feedback.

Taking action now can significantly enhance your campaign's effectiveness. Utilize Instapage's powerful features to build a compelling Black Friday page that resonates with your target audience and converts visitors into loyal customers.

Get more out of Build your black friday page for Publishing

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your black friday page for publishing in action

See how to build your black friday page for publishing in action

As November begins, it's time to prepare your website for Black Friday. Here are five tips to enhance your online store: First, create the right mood by ensuring your website has a joyful vibe, using bright banners and changing the hero image to attract shoppers without a complete redesign. Second, showcase your best deals by placing prominently discounted products on your homepage for easy visibility. Include clear details about special discounts, such as specific product reductions and offers like "50% off the second purchase." These changes will help customers feel welcomed and informed, setting the stage for a successful Black Friday shopping experience.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Build your black friday page for Publishing