Make your tailored black friday page for Product marketing managers

Empower Product marketing managers with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your Black Friday page for Product marketing managers

Creating a compelling Black Friday landing page is essential for maximizing conversions this holiday season. Instapage empowers Product marketing managers to craft tailored landing pages quickly and effectively, utilizing numerous templates and design options that eliminate the need for coding expertise. Here, we provide a step-by-step guide to help you build an engaging Black Friday page that resonates with your audience and enhances your marketing efforts.

Step 1: Choose the Right Template

Start by selecting a conversion-focused template from Instapage's extensive library. These templates are designed to attract attention and inspire action. Make sure to choose one that aligns with your campaign goals and audience preferences. Your choice will impact overall performance, so consider the following tips:

  1. Select a template designed for sales promotions to highlight your Black Friday offers effectively.
  2. Ensure the design supports dynamic content for personalized experiences based on user data.
  3. Look for templates that feature compelling calls-to-action to guide users toward completing purchases.

Step 2: Customize Your Content

Personalization significantly increases user engagement. Tailor your landing page’s content to address the specific interests of your target audience. Utilize Instapage’s dynamic text replacement feature to implement personalized messaging and ads that match users' search queries.

  1. Use engaging headlines that communicate urgency and exclusivity in your offers.
  2. Incorporate testimonials or reviews to build trust and enhance credibility.
  3. Provide clear, concise descriptions of your Black Friday deals, emphasizing savings and unique value.

Step 3: Optimize for Conversions

After designing and customizing your landing page, it’s vital to optimize it for maximum conversions. Utilize Instapage’s built-in experimentation tools to test different elements of your page, such as headlines, images, and CTAs. Here are some strategies to improve performance:

  1. Conduct A/B tests to determine which variations of your landing page drive the best results.
  2. Use heatmaps to analyze user behavior and make data-informed decisions about layout adjustments.
  3. Ensure your page loads quickly and is mobile-optimized, as these factors significantly impact user experience.

In conclusion, following these steps can help you create a Black Friday landing page that not only attracts visitors but also transforms them into loyal customers. Instapage offers all the tools necessary to streamline this process effectively. Start building your landing page today to maximize your conversion rates this holiday season.

Ready to create your Black Friday page? Sign up at Instapage now and leverage our tools to create high-converting landing pages.

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See how to build your black friday page for product marketing managers in action

Black Friday and Cyber Monday are crucial for e-commerce, with over 175 million Americans shopping simultaneously, resulting in significant sales surges. Last year, e-commerce sales reached $7.4 billion on Black Friday and $9.2 billion on Cyber Monday, making these dates potentially the largest yet. To help store owners navigate the overwhelming influx of sales traffic, order fulfillment, and support requests, this video provides a simple checklist. The goal is to equip sellers with actionable advice to prepare effectively, enabling them to reduce stress, avoid issues, and ultimately achieve higher sales while ensuring customer satisfaction.

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