Make your tailored black friday page for Order entry

Empower Order entry with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for order entry with Instapage

Creating a compelling Black Friday landing page is key to maximizing your conversion rates during the busiest shopping period of the year. Instapage offers a flexible platform that simplifies page design, allowing marketers to craft tailored experiences without any coding expertise. This guide will walk you through the step-by-step process of leveraging Instapage to build your Black Friday page for order entry, enhancing customer loyalty and brand trust.

Step 1: Define Your Target Audience

Understanding your target audience is crucial for creating a relevant Black Friday landing page. This step involves analyzing who your ideal customers are and tailoring content to meet their needs. Use demographic insights to guide your decisions, making sure to consider different verticals such as Business Services, Tech/SaaS, and Financial Services.

  1. Analyze customer demographics: Utilize your existing customer data to outline key demographic characteristics.
  2. Identify pain points: Understand the specific challenges your audience faces that you can address on your landing page.
  3. Segment your audience: Divide your audience into specific groups based on behavior, preferences, or purchase history.

Step 2: Utilize Instapage’s Templates and Features

Instapage provides an extensive library of over 100 conversion-focused layouts, making it easy to jump-start your Black Friday campaign. Take advantage of Instablocks to incorporate high-performing sections and accelerate your page creation process.

  1. Choose a template: Pick a design that resonates with your brand and matches your campaign objectives.
  2. Customize with Instablocks: Insert elements like testimonials, product showcases, or countdown timers that create urgency.
  3. Implement AdMaps: Align specific ads to unique pages for personalized content delivery.

Step 3: Optimize for High Conversions

Optimization is vital for ensuring your Black Friday landing page performs well under high traffic. Use Instapage's built-in experimentation features, including A/B testing and heatmaps, to refine your approach.

  1. Conduct A/B tests: Experiment with different headlines, CTAs, and images to discover what resonates best with your audience.
  2. Monitor heatmap data: Understand where users click and how they interact with your content to make informed adjustments.
  3. Review performance metrics: Utilize the analytics dashboard to assess metrics like bounce rates and conversion rates.

By following these steps, you can build an effective Black Friday page for order entry that drives traffic and conversions. Implementing Instapage’s features helps ensure a streamlined process tailored to your audience's needs.

Ready to elevate your Black Friday campaign? Start creating your high-converting landing page with Instapage today and experience the difference.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for order entry in action

See how to build your black friday page for order entry in action

Ian explains how to set up a Black Friday discount on Amazon for 2023. To begin, access the Prime exclusive discounts page by navigating to the menu, selecting advertising, and choosing Prime exclusive discounts. There, you’ll find a button labeled 'create discount.' If the button isn't visible, it may indicate issues with your account or the items you're selling, possibly due to not being approved. Ian emphasizes that he sells branded items and proceeds to click 'create a discount.' The process involves three steps, starting with entering discount details. He advises paying close attention to the guidelines, which outline important rules regarding product ratings and discount sizes. This is crucial for a successful discount setup.

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