Make a captivating black friday page that makes non-profit organizations shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your non-profit organizations.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Boost results through landing page optimization
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Power up landing pages with AI Power up landing pages with AI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Improve alignment across your creative team sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for non-profit organizations: A Comprehensive Guide

Creating an effective Black Friday landing page is crucial for non-profit organizations to maximize donations during this competitive shopping season. With Instapage, you can easily design conversion-driven pages that resonate with your audience, boost donations, and enhance engagement. Start leveraging your unique value proposition to attract and retain donors with tailored landing pages that promote specific campaigns or initiatives.

Step 1: Choose the Right Template

Selecting the right landing page template is foundational to your campaign. Instapage offers over 100 conversion-focused layouts designed specifically for non-profit needs. Here are some options to consider:

  1. Event-specific templates: Great for promoting fundraising events with built-in features for RSVP and donations.
  2. Campaign-focused designs: Tailored layouts that highlight specific initiatives or projects.
  3. Personalized donation pages: Offering customizable donation amounts and direct links for easy contributions.

Step 2: Optimize Your Content

After selecting a template, optimizing your content is vital. Focus on clarity and persuasion to increase donor conversion rates. Consider the following elements:

  1. Compelling headlines: Craft attention-grabbing headlines that clearly state the purpose of the page.
  2. Engaging visuals: Use high-quality images or videos that reflect your cause and connect emotionally with your audience.
  3. Strong calls-to-action (CTAs): Encourage action with clear and concise CTAs, like 'Donate Now' or 'Join Our Mission'.

Step 3: Leverage Personalization

Instapage allows you to tailor landing pages to different audience segments. This personalization boosts engagement and conversion rates significantly. Here are ways to personalize:

  1. Dynamic text replacement: Use keywords in messaging that match your audience's search queries.
  2. Audience-specific pages: Create unique pages for donor types (e.g., recurring donors vs. first-time givers) to cater to their needs.
  3. Location-based content: Include localized statistics and testimonials to resonate more with specific audience segments.

Overall, these steps can effectively enhance your landing page's performance, increasing the chances of higher donations during the Black Friday season.

With Instapage's tools and templates, creating a standout Black Friday landing page for your non-profit organization has never been more straightforward.

Leverage the power of optimized, personalized landing pages today. Start your journey with Instapage, where increasing your donation potential is just a few clicks away!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to build your black friday page for non-profit organizations in action

See how to build your black friday page for non-profit organizations in action

In this video, Tiffany from Boston A Budget shares a framework for creating an effective plan for non-profits. As a resource for new and small non-profits, Tiffany encourages viewers to subscribe for more tutorials, emphasizing her extensive content on non-profit startups and fundraising. She introduces a straightforward step-by-step approach to planning, highlighting the importance of having a solid plan in place. Tiffany references her non-profit startup workbook, which guides users through their first year and details four essential types of plans necessary for success. She notes that her frequent emphasis on planning may lead to some confusion about what constitutes a 'plan'.

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