Make your tailored black friday page for Materials managers

Empower Materials managers with Instapage to deliver impactful black friday page experiences and boost conversions.

Main illustrationMain illustrationMain illustration

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for Materials managers

Creating an impactful Black Friday landing page is essential for Materials managers seeking to maximize conversions. Instapage offers versatile landing page capabilities that allow you to rapidly design and launch pages that attract and convert your specific audience while maintaining brand consistency.

Understanding Your Audience

Before diving into design, it’s critical to understand your audience. Depending on whether you cater to businesses in tech, financial services, or government, your messaging may differ significantly. Materials managers often seek concise information that emphasizes value and relevance, which is why personalization is key when using Instapage.

  1. Identify your target audience segment to tailor messaging.
  2. Analyze historical conversion data during Black Friday campaigns to optimize offers.
  3. Leverage detailed heatmaps to assess audience behavior on your page.

Designing the Landing Page

Utilize Instapage’s library of over 100 customizable templates to align your Black Friday promotions with your brand's identity. Incorporating Instablocks can streamline the design process and ensure that you focus on elements that drive conversion.

  1. Choose a template that showcases your Black Friday offers prominently.
  2. Integrate dynamic text replacement to personalize offers as per user segments.
  3. Use AdMaps to connect specific ads with designated landing pages for relevance.

Optimizing for Conversion

Once your landing page is design-ready, focus on optimization strategies. Utilize Instapage’s built-in experimentation features such as A/B testing to assess which version resonates best with your audience. Regularly analyze performance through their analytics dashboard to make data-driven adjustments.

  1. Set up A/B testing with various headlines or calls to action.
  2. Use performance metrics to track individual element success, such as button color and placement.
  3. Continuously iterate on your design based on user feedback and behavior analytics.

Remember that a well-designed and optimized landing page can significantly boost your conversion rates, especially during a high-stakes shopping event like Black Friday.

As you prepare for this pivotal shopping season, leverage Instapage’s unique features to craft an engaging and effective landing page tailored for Materials managers. But don't forget to continually rethink your strategy based on audience feedback and performance data.

Get started with Instapage today and take the first step toward creating your successful Black Friday campaign!

Get more out of Build your black friday page for Materials managers

Get started
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

See how to build your black friday page for materials managers in action

To set up Black Friday and Cyber Monday deals, it's important to start at least a week in advance. In Seller Central, go to Advertising and select Prime Exclusive Discounts, then click 'Create Discount' and name it. You can check both the Black Friday and Cyber Monday options which will auto-fill the date. This year, the discounts will run from Black Friday through Cyber Monday. For different discounts on each day, create separate entries. After that, click 'Save and Add Products' and choose to add details either directly or by uploading a file. If uploading, download the sheet file and input SKU, percentage off, dollar amount off, or fixed price. The process is straightforward once you have the proper information prepared.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started

People also ask about Build your black friday page for Materials managers