Make your black friday page designed for K12

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in K12.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build Your Black Friday Page for K12

Creating an effective black Friday page targeted for K12 markets involves understanding both the audience's needs and the tools at your disposal. Instapage offers a unique set of flexible and easy-to-use landing page templates geared toward optimizing conversions, ensuring marketers can deliver relevant experiences that boost trust and loyalty among K12 stakeholders.

Understand Your K12 Audience

Before diving into page creation, it's essential to define your audience. K12 institutions span educators, parents, and students, each with distinct needs. Personalization is key here; utilizing dynamic text replacement can tailor messages specifically for educators. Create segments based on role and preferences to deliver targeted content that resonates with each group.

  1. Define Audience Roles
  2. Identify who your page is aimed at: teachers, parents, or students, allowing for targeted messaging.
  3. Utilize Audience Insights
  4. Gather data on your audience to understand their interests and pain points, enhancing your page’s relevance.
  5. Tailor Messages
  6. Use dynamic content to provide specific solutions or offers for each audience segment, increasing engagement.

Design Your Landing Page

Once you've defined your audience, the next step is crafting a visually compelling and user-friendly landing page. Instapage's library of over 100 templates allows you to select a design that suits your campaign aesthetics without needing coding skills. Ensure that your design is not only attractive but also functional, guiding users towards conversion points seamlessly.

  1. Choose a Template
  2. Select a conversion-focused template from Instapage's library that aligns with your campaign goals.
  3. Create Clear CTAs
  4. Every landing page should direct users toward a specific action, such as signing up or requesting more information.
  5. Optimize User Experience
  6. Ensure fast loading times and intuitive navigation to keep users engaged and reduce bounce rates.

Optimize for Conversions

With your landing page ready, it’s time to implement optimization strategies. Instapage’s built-in experimentation features allow you to run A/B tests, helping identify which elements lead to better conversion rates. Moreover, heatmaps provide insights into user behavior, offering data on where users click most frequently.

  1. Conduct A/B Tests
  2. Test different variations of headlines, images, or CTAs to determine what resonates best with your audience.
  3. Use Heatmaps
  4. Analyze user interaction to see where visitors spend their time, which can inform future design decisions.
  5. Monitor Analytics
  6. Leverage Instapage’s analytics dashboard to track page performance and adjust accordingly.

As you finalize your page, it’s vital to ensure that it aligns well with the overall branding and messaging strategy of your organization. A cohesive approach promotes trust and encourages conversions from your K12 audience.

In conclusion, building an effective black Friday page for K12 requires careful planning and execution. By utilizing Instapage's features, marketers can confidently create pages that drive conversions and foster audience loyalty.

Ready to create an impact this black Friday? Start building your personalized landing page today with Instapage and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your black friday page for k12 in action

See how to build your black friday page for k12 in action

Ian presents a tutorial on setting up a Black Friday discount for Amazon in 2023. He begins by directing viewers to the Prime exclusive discounts page via the advertising menu and highlights the need for a 'create discount' button. If this button is absent, it indicates potential issues with the account or the items being sold. Ian mentions he sells branded items and proceeds to click 'create a discount.' The first step involves entering discount details, which he emphasizes must follow specific guidelines, including rules regarding product ratings and discount sizes to ensure eligibility for the promotion.

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