Make your black friday page designed for HR

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in HR.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build Your Black Friday Page for HR

Creating an effective Black Friday landing page for HR can significantly boost your recruitment efforts during the holiday season. With Instapage's flexible platform, marketers can easily craft landing pages that not only capture attention but also convert visitors into applicants. Leveraging over 100 conversion-focused layouts ensures your page stands out, offering a unique experience tailored for your HR audience.

Step 1: Select a Template

Begin by choosing a template that aligns with your hiring goals and resonates with your HR target audience. Instapage offers a variety of options specifically designed to attract candidates in competitive sectors like tech, education, and financial services.

  1. Templates focusing on urgency and savings, which resonate well with Black Friday themes.
  2. Industry-specific templates that highlight benefits relevant to your audience.
  3. Customizable layouts to fit your company’s branding and messaging.

Step 2: Optimize for Conversions

Optimization is key to a successful landing page. Utilize Instapage's built-in experimentation features to conduct A/B tests on various elements like headlines, call-to-action buttons, and images to determine what appeals most to your audience.

  1. Use heatmaps to analyze user interactions and adjust content based on engagement.
  2. Implement A/B testing to refine your messaging and layout for maximum efficacy.
  3. Integrate an analytics dashboard to monitor performance and make data-driven adjustments.

Step 3: Personalization Techniques

To enhance user experience, personalize your content based on visitor demographics and behaviors. Dynamic text replacement can help tailor messaging specifically for different audience segments, ensuring a relevant experience for each visitor.

  1. Dynamic Text Replacement to change headlines based on referral sources.
  2. AdMaps to align specific ads with corresponding landing pages.
  3. Audience-level metrics tracking to further refine your approach.

After following these steps, your Black Friday page for HR will not only attract candidates but also improve the overall effectiveness of your recruitment strategy. This approach ensures your landing page meets the needs of today's job seekers, enhancing your brand's power and appeal.

Build your Black Friday page for HR today and transform your seasonal hiring into a success story. With Instapage, create engaging, tailored landing pages that resonate with your target audience and enhance your HR brand.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for hr in action

See how to build your black friday page for hr in action

In this tutorial, the speaker shares their proven strategy for Black Friday Cyber Monday (BFCM) success, having used it for four consecutive years with outstanding results for clients. The strategy was initially presented at Jeremy Haynes' Q4 Mastermind in Miami in 2022 to an audience of successful entrepreneurs. The speaker also mentions that they've updated the presentation for 2023. They reflect on their experience from BFCM 2019, where their first client saw success by implementing a simple 20% discount right before the event. The tutorial promises a detailed, step-by-step approach to replicating this success, emphasizing the importance of timely preparation and strategic discounting during the peak shopping season. It aims to equip viewers with actionable insights to maximize their sales during BFCM.

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