Make a captivating black friday page that makes historic hotels shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your historic hotels.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your black friday page for historic hotels with Instapage

Creating a tailored Black Friday landing page can significantly impact your marketing strategy, particularly for historic hotels. Using Instapage, marketers can leverage over 100 customizable layouts specifically designed to enhance conversion rates and customer engagement. This guide will walk you through the steps to build an engaging Black Friday page that resonates with your target audience.

Understanding your audience

Before creating your Black Friday page, it's crucial to identify your audience within the historical hotel sector. Factors to consider include the preferences of potential guests, seasonal trends, and the unique history each hotel has to offer. By aligning your message with audience expectations, you can improve the relevance and effectiveness of your campaigns.

  1. Segment your audience
  2. Identify different audience segments based on their preferences and booking behaviors, ensuring that your content speaks directly to them.
  3. Analyze competitor pages
  4. Review existing Black Friday promotions from competing historic hotels to glean insights into what resonates with similar audiences.
  5. Use data analytics
  6. Utilize Instapage's built-in analytics to understand visitor behavior and adjust your strategy accordingly.

Designing your Black Friday landing page

The design of your Black Friday landing page should reflect the unique charm and history of your hotel. Use dynamic text replacement to ensure personalized messaging for different audience segments. Instapage allows for rapid customization without the need for coding, so you can make adjustments swiftly.

  1. Select a conversion-focused layout
  2. Choose from Instapage’s variety of templates that are proven to drive conversions and are visually appealing.
  3. Incorporate compelling visuals
  4. Use high-quality images that showcase the historical aspects of your hotel and its unique surroundings.
  5. Add clear call-to-action buttons
  6. Ensure your CTAs are visible and enticing, prompting users to book or learn more about your Black Friday offers.

Optimizing for conversions

Once your page is set up, focus on optimization to ensure high conversion rates. Use Instapage's experimentation features to conduct A/B tests on your landing page elements such as headlines and images to determine what drives engagement.

  1. Conduct A/B testing
  2. Experiment with different headlines and CTAs to find the best combination that leads to conversions.
  3. Utilize heatmaps for insights
  4. Analyze user interaction data using heatmaps to see where visitors are engaging most on your page.
  5. Adjust based on performance data
  6. Regularly review analytics to tweak your strategy as needed and maximize the impact of your Black Friday page.

Following these steps will help your historic hotel attract more visitors during the Black Friday season. Remember that ongoing adjustments and testing are key to maintaining high conversion rates.

Embrace the power of Instapage to craft an inviting and effective Black Friday landing page that not only highlights your hotel’s unique history but also drives sales and builds customer loyalty.

Start creating your personalized Black Friday landing page on Instapage today, and experience the ease of nurturing leads while enhancing conversion rates.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for historic hotels in action

See how to build your black friday page for historic hotels in action

Between November 27th and December 4th, consumers will outspend the global music industry's annual revenue through online shopping. Independent artists and creatives are capitalizing on Black Friday and Cyber Week to promote their merchandise, music, and digital products, resulting in growth that record labels and publishers fail to comprehend. Independent music revenue is currently expanding four times faster than the conventional music industry, with creatives uncovering long-overlooked revenue streams. This video tutorial highlights the essential strategies for executing a successful holiday sales promotion aimed at fans, thereby fostering a larger customer base and increasing revenue. Black Friday marks the official start of the holiday shopping season, leading into celebrations like Christmas, Hanukkah, and Kwanzaa, and this shopping trend originated in the 19th century with major retailers' Thanksgiving Day parades.

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