Make your black friday page designed for High Tech

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in High Tech.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your Black Friday page for High Tech with Instapage

Creating an effective landing page for Black Friday can significantly boost your conversion rates. Instapage offers a versatile platform that enables marketers to design targeted landing pages tailored specifically for the High Tech sector. With a library of over 100 conversion-optimized layouts and Instablocks, developing a page that resonates with your audience is not only quick but requires no coding skills.

Understanding your audience

Before diving into design, it’s crucial to understand who your audience is and what they are looking for during the Black Friday rush. For marketers in Business Services, Tech/SaaS, and Education verticals, aligning your message with the expectations during this peak shopping period can lead to higher engagement.

  1. Identify key demographics: Understanding who your potential customers are helps in crafting relevant content.
  2. Analyze past Black Friday campaigns: Use data analytics to pinpoint what worked or didn’t in prior years to drive your strategy.
  3. Create tailored messaging: Utilize personalization features to ensure your communication resonates with individual user segments.

Designing your landing page

Now that you have your audience identified, it’s time to focus on the design of your Black Friday landing page. Here are essential elements to include:

  1. Clear value proposition: Visitors should understand what’s in it for them at first glance.
  2. Eye-catching visuals: Use images and icons that appeal to your tech-savvy audience, ensuring they align with your brand identity.
  3. Strong call-to-action (CTA): Craft CTAs that create urgency and encourage immediate action, such as 'Grab the Exclusive Sale Now.'

Optimizing and testing your page

With the page designed, optimization is key to maximize conversions. Here are strategies to consider:

  1. A/B Testing: Use Instapage’s built-in tools to test different headlines or visuals. Experiment to see which versions resonate best with your audience.
  2. Implement heatmaps: Analyzing user behavior through heatmaps provides insights into where visitors are most engaged.
  3. Performance analytics dashboard: Regularly check analytics to make data-driven decisions that enhance the user experience.

Once your Black Friday page is live, continual optimization will be essential to adapt to real-time feedback and performance data. Taking these steps can position your brand for a successful sales period.

In conclusion, leveraging Instapage's powerful features allows marketers to create highly relevant and conversion-focused landing pages specifically crafted for High Tech audiences during Black Friday.

Start building your Black Friday landing page today with Instapage and experience the difference in your conversion rates.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for high tech in action

See how to build your black friday page for high tech in action

In this video, Dara Denny, the director of growth at Thesis, shares his preparation strategies for Black Friday and Cyber Monday 2021. He works with e-commerce brands spending between $250K and $1 million monthly on paid social advertising. Dara compares the chaotic nature of this shopping event to a 'paid social lollapalooza in hell' due to the high stakes involved. Reflecting on a challenging previous year, he emphasizes avoiding past mistakes while prepping clients. The video outlines crucial strategies for marketers and brand owners, focusing on effective offers and other strategic elements to maximize success during this critical sales period.

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