Make your black friday page designed for E-commerce

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in E-commerce.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your Black Friday page for E-commerce with Instapage

Creating an effective Black Friday landing page is crucial for maximizing your e-commerce sales during the holiday season. With Instapage, marketers in the USA can leverage a user-friendly platform that offers over 100 conversion-focused layouts to craft compelling landing pages that resonate with their target audience.

Understanding the Importance of a Black Friday Landing Page

A dedicated Black Friday page allows businesses to showcase special deals and offers directly related to this peak shopping period. By utilizing Instapage’s landing page capabilities, marketers can create pages that not only attract clicks but also foster brand trust and customer loyalty. Here are some reasons why this is vital:

  1. Increased conversions: Tailored landing pages specifically for Black Friday promotions can significantly boost conversion rates as visitors are directed to relevant offers.
  2. Enhanced User Experience: High-quality, personalized content ensures visitors find exactly what they want, which encourages them to proceed with their purchases.
  3. Cost-Effectiveness: Using Instapage allows for fast page creation without developer intervention, reducing overall marketing costs as you scale up for the holiday season.

Step 1: Design Your Landing Page with Instapage

Start by selecting a template that aligns with your Black Friday theme. Instapage provides a wide range of customizable layouts. Utilize the drag-and-drop functionality to add elements that reflect your brand’s identity.

Step 2: Optimize for Performance

Utilize Instapage's built-in experimentation features to conduct A/B tests on different design and content elements. This evidence-based approach ensures your landing pages are not just visually appealing but also optimized for conversion. Consider:

  1. Heatmaps: Analyze on-page behavior to see where customers are engaging most on your Black Friday page.
  2. A/B Testing: Experiment with various headlines, CTA buttons, and offers to identify the most effective combinations.
  3. Analytics Dashboard: Regularly track performance metrics to understand user engagement and refine your strategy accordingly.

Step 3: Personalize Your Content

Use dynamic text replacement to tailor messages based on where your users are coming from. This personalization increases relevance, enhancing the customer's experience and likelihood of conversion.

  1. AdMaps: Align your PPC ads to unique landing pages that reflect the specific offers being marketed.
  2. Audience Segmentation: Track and analyze performance metrics at the audience level to refine your targeting strategies.
  3. Feedback Mechanisms: Implement real-time edits and feedback loops to continually improve the landing page as you receive customer insights.

By following these steps, your Black Friday landing page can effectively convert visitors into customers, leveraging the unique features of Instapage.

Start building your Black Friday page today! Sign up for Instapage and access a wealth of tools that will help drive your e-commerce success this holiday season.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for e-commerce in action

See how to build your black friday page for e-commerce in action

In this tutorial, the presenter discusses their successful strategy for Black Friday Cyber Monday (BFCM), which they've used for four consecutive years, achieving excellent results for clients. They reference a previous presentation given at Jeremy Haynes' Q4 Mastermind in 2022, attended by successful businesses ranging from hundreds of thousands to $10 million monthly revenue. The presenter will share the same slideshow with updated information for 2023, going through it step by step. They reflect on their first BFCM experience in 2019 when they secured their first client, preparing just days in advance and implementing a simple strategy of offering a 20% discount, which proved effective.

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