Make your tailored black friday page for Competition qualifiers

Empower Competition qualifiers with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your black friday page for Competition qualifiers

Creating a successful Black Friday page is essential for maximizing conversions during the holiday shopping season. Instapage empowers marketers to do just that by enabling the rapid creation of landing pages designed specifically for seasonal promotions. With over 100 conversion-focused layouts available, there’s no need for any coding knowledge, making it accessible for all marketers seeking to enhance brand trust and customer loyalty.

Choosing the right template

Selecting the right template is vital for an effective Black Friday campaign. Look for templates that resonate with your target audience within business services, tech, education, and other relevant sectors. Opt for designs that highlight offers clearly while maintaining brand consistency.

  1. Select a template that aligns with your promotional goals—this will enhance user engagement.
  2. Ensure the chosen template is mobile-responsive to capture the rising number of mobile shoppers.
  3. Customize elements like colors and fonts to reflect your brand identity, making your page instantly recognizable.

Optimizing for conversions

Once you have selected a template, the next step is optimizing it for maximum conversions. Instapage offers built-in experimentation features such as A/B testing and heatmaps. These tools allow you to understand user behavior and make necessary adjustments to enhance performance.

  1. Utilize heatmaps to see where visitors are clicking—this insight can guide effective changes to your layout.
  2. Run A/B tests on headlines and call-to-action buttons to determine which variations lead to better conversion rates.
  3. Monitor user analytics with the dashboard to understand key performance indicators and adapt strategies accordingly.

Implementing personalization

To further improve your Black Friday page's effectiveness, leverage personalization strategies. Instapage provides tools for dynamic text replacement and customizable AdMaps, ensuring that content is tailored specifically to individual audience segments.

  1. Use dynamic text replacement to personalize headlines and offers based on user data, maximizing relevance.
  2. Align specific ads to unique landing pages using AdMaps, ensuring a seamless user experience from click to conversion.
  3. Segment your audience and analyze performance metrics at an audience level to continually refine your messaging and engagement strategies.

Combining these strategies ensures that your Black Friday page captures attention and converts visitors effectively.

As the holiday season approaches, it's crucial to stay ahead of the competition. By leveraging Instapage's capabilities, your marketing initiatives can be both efficient and productive, ultimately enhancing conversion rates.

Ready to build your own Black Friday page? Get started with Instapage today and see how our platform can streamline your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for competition qualifiers in action

See how to build your black friday page for competition qualifiers in action

In this tutorial, we'll explore the primary strategy for Black Friday and Cyber Monday (BFCM) that I've successfully applied over the past four years for various clients. I'll present the exact strategy I shared during a previous presentation at Jeremy Haynes' Q4 Mastermind in Miami, where attendees ranged from those making hundreds of thousands to ten million dollars per month. Today, I'll walk you through the updated slideshow for 2023 step-by-step. Reflecting on BFCM 2019, my first experience with BFCM involved preparing a few days in advance and simply offering a 20% discount, which proved to be effective. This approach set the foundation for the successful strategies I later developed and refined, which I will detail in this session.

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