Make your tailored black friday page for Business operators

Empower Business operators with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your black friday page for Business operators

Creating an effective black Friday page is essential for driving sales during one of the busiest shopping periods of the year. Instapage offers a flexible platform for marketers that enables rapid deployment of targeted landing pages designed to enhance conversions, reduce advertising costs, and deepen customer trust.

Understanding the Importance of a Dedicated Black Friday Page

A dedicated black Friday page is crucial for maximizing your marketing efforts during the holiday season. This page should be tailored to showcase special offers, optimize user experience, and enhance brand loyalty through customized content. Being specific about your audience will help ensure that your messaging resonates, encouraging higher conversion rates and lower bounce rates.

Step 1: Choose the Right Layout with Instapage

Selecting an appropriate layout is the first step in creating your black Friday page. Instapage offers a library of over 100 professionally designed, conversion-focused templates to simplify this process.

  1. Select a layout that matches your business theme to create brand consistency.
  2. Pick a design optimized for conversions, featuring clear calls-to-action and enticing visuals.
  3. Consider mobile responsiveness, ensuring the layout looks great on all devices.

Step 2: Optimize for High Conversions

Once your layout is in place, the next step is to optimize your black Friday page for conversions. Use Instapage's built-in experimentation features and analytics dashboard to evaluate user behavior and iterate effectively.

  1. Utilize heatmaps to analyze where users are clicking and adjust elements accordingly.
  2. Conduct A/B testing with multiple headlines or offers to identify what resonates best.
  3. Integrate a countdown timer to create urgency and encourage immediate action.

Step 3: Personalize the User Experience

Personalization can significantly increase engagement and conversion rates. By utilizing dynamic text replacement and aligning specific ads to unique landing pages, you can create a customized experience for different customer segments.

  1. Segment your audience based on behavior or demographics to tailor messages.
  2. Use dynamic text replacement to address returning visitors by name or with personalized offers.
  3. Implement AdMaps to sync your ads with corresponding landing pages for cohesive messaging.

By following these steps, your black Friday page will not only attract traffic but also convert visitors into loyal customers interested in your offerings.

Ready to build your black Friday page? Start with Instapage today and create tailored experiences that drive conversions while enhancing brand trust.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your black friday page for business operators in action

See how to build your black friday page for business operators in action

Black Friday and Cyber Monday are crucial shopping days for e-commerce stores, with over 175 million Americans participating. Last year, Black Friday e-commerce sales reached $7.4 billion, while Cyber Monday sales exceeded $9.2 billion. These events can create significant stress for store owners due to the surge in sales, traffic, and the volume of orders and support requests. To help manage this, the video provides a simple checklist designed to prepare e-commerce businesses for these busy days. The goal is to ensure store owners are ready, reducing stress and headaches, resulting in more satisfied customers and maximizing sales opportunities during this critical shopping period.

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