Make your black friday page designed for B2B

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in B2B.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your black friday page for B2B with Instapage

Black Friday is a prime opportunity for B2B marketers to seize new customer engagements and generate substantial leads. Instapage's flexible landing page creation platform allows you to quickly build high-converting pages that not only appeal to your audience but also reflect your brand's commitment to understanding their needs. With a library of over 100 conversion-focused layouts and customizable Instablocks, creating your dedicated Black Friday page has never been easier.

Step 1: Choose the Right Template

Start by selecting a template that resonates with your brand and the B2B audience within your niche. Instapage's library offers various designs tailored for business services, financial services, tech/SaaS, and more. Each template comes equipped with high-converting elements to optimize your campaigns effectively.

  1. Consider the aesthetics: Choose a layout that showcases your branding prominently while maintaining clarity.
  2. Look for conversion features: Templates that include testimonials, CTAs, and forms can boost engagement.
  3. Tailored for mobile: Ensure the template you select is mobile-optimized, as many users access B2B content on their devices.

Step 2: Optimize for Conversions

Once you've selected a template, leverage Instapage's built-in optimization tools. You can utilize A/B testing to assess variations of your page content and determine which resonates best with your audience. Furthermore, heatmaps provide insight into how users interact with your page, allowing for data-driven decisions.

  1. Utilize A/B testing: Experiment with headlines, images, and CTAs to discover which combinations yield the highest conversions.
  2. Implement dynamic text replacement: Tailor your content dynamically based on the audience segment.
  3. Analyze heatmaps: Understand where visitors are clicking and adjust your layout accordingly for better user flow.

Step 3: Personalize the Experience

Personalization is key to increasing brand trust and optimizing conversions. Instapage enables you to deliver content tailored specifically for different segments of your audience. With AdMaps, you can seamlessly align specific ads to unique landing pages and track their performance effectively using our robust analytics dashboard.

  1. Dynamic content delivery: Automatically change page elements based on visitor data.
  2. Segment audiences: Keep track of different customer segments and customize their experience.
  3. Monitor performance: Use the analytics dashboard to track metrics based on audience-level insights.

By following these steps, you can create a highly effective Black Friday page for your B2B audience that drives engagement and conversion.

Don't miss out on potential leads this Black Friday. Start leveraging Instapage to enhance your B2B marketing strategy and create compelling landing page experiences today!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your black friday page for b2b in action

See how to build your black friday page for b2b in action

As Black Friday approaches, it's a great opportunity for B2B businesses to increase sales and attract new clients. This tutorial discusses five essential strategies to prepare for Black Friday 2020 effectively. Firstly, understanding your target audience is crucial, as this helps tailor offerings that resonate with them. Engaging customers during this period is key since there's a heightened excitement for holiday shopping. Offering valuable deals at affordable prices can drive customer interest and encourage them to participate in your campaigns. With the upcoming Christmas season, creating a promotional strategy that aligns with consumer expectations can be beneficial for your brand.

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