Make a captivating black friday page that makes artisans shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your artisans.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build Your Black Friday Page for Artisans with Instapage

Creating a high-converting landing page for artisans during Black Friday can elevate your marketing strategy significantly. Instapage provides a user-friendly platform that empowers marketers to develop pages that not only showcase artisan products but also enhance customer trust and loyalty. By leveraging our extensive library of conversion-focused layouts, you can quickly design a page that compels visitors to take action.

Why Choose Instapage for Your Black Friday Campaign?

Instapage is designed with marketers in mind, making it an optimal solution for creating artisan landing pages. The platform's features allow for fast page setup and optimization, ensuring you maximize conversions during the crucial Black Friday shopping event. With tools for collaboration and detailed analytics, you can refine your strategies with real-time feedback and insights.

  1. 100+ customizable layouts: Choose from a broad selection of templates tailored for various artisan offerings.
  2. Built-in A/B testing: Experiment with different designs and messaging to find what resonates best with your audience.
  3. Heatmaps and analytics: Gain insights into user behavior and optimize accordingly to enhance user experience.

Step 1: Design Your Landing Page

Begin by selecting a template that aligns with your Black Friday promotion. Customize it to reflect your artisan brand identity by incorporating high-quality images of your products along with compelling copy. Use Instablocks to easily rearrange sections to best showcase your offers and entice visitors.

Step 2: Optimize for Conversions

After designing your page, focus on optimization tactics to boost conversion rates. Incorporate personal touches by using dynamic text replacement which changes messaging based on visitor demographics. This ensures every visitor feels a connection with your page.

  1. AdMaps: Align your ads with specific landing pages to create a cohesive customer journey.
  2. Mobile responsiveness: Ensure your page is mobile-optimized to accommodate on-the-go shoppers during Black Friday.
  3. Clear calls-to-action: Use standout buttons that encourage visitors to take specific actions, such as 'Shop Now' or 'Exclusive Offer'.

Step 3: Collaborate and Review

Collaboration is crucial when finalizing your landing page. Use Instapage's real-time editing features to share pages with team members or external stakeholders for feedback. Make necessary adjustments before going live to ensure the highest quality presentation of your artisan offerings.

After completing these steps, your Black Friday landing page for artisans should be ready to attract and convert visitors effectively.

Ready to make the most of Black Friday for your artisan business? Start using Instapage today to create an engaging landing page that stands out this shopping season!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your black friday page for artisans in action

See how to build your black friday page for artisans in action

In this video, the creator discusses their plans for conducting a Black Friday sale. A key aspect of their strategy involves email marketing and social media promotion. However, before implementing these tactics, they emphasize the need to organize their website. The creator plans to ensure that all products intended for sale are accurately listed, as sometimes items can be overlooked throughout the year. They will review each page to confirm that the messaging aligns with their objectives and enhance it if necessary. Additionally, they are checking that all artworks, both originals and prints, are present. Since they also sell through Printful, they intend to upload further works, including new paintings, and are in the process of cropping images to facilitate this.

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