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Build your A/B testing compatible WYSIWYG website

Empower your marketing team with Instapage's functionality page. Create custom landing pages, optimize for higher conversions, personalize content for unique audiences, and collaborate seamlessly for faster page production and review.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization Boost results through landing page optimization sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pages 500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost results Mobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pages A/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaign Seamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landing Detailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across Integrations with 120+ marketing tools
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

How to Build Your A/B Testing Compatible WYSIWYG Website with Instapage

Instapage's unique value proposition lies in its ability to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. With over 500 conversion-focused layouts and Instablocks, Instapage offers a flexible and easy-to-use page creation platform.

Key Features of Instapage for A/B Testing Compatible Websites

  1. Optimize landing pages for higher conversions with built-in experimentation features.
  2. Utilize detailed heatmaps to understand on-page behavior.
  3. Conduct A/B tests to iterate and optimize your pages.
  4. Assess performance with an analytics dashboard.

Getting Started with Instapage

  1. Get a free Instapage account and sign up for a free 14-day trial.
  2. Configure your account and provide your company details.
  3. Access your Dashboard, go to Landing Pages, and click Create Page.
  4. Create a landing page from scratch or choose a ready-made template.
  5. Use design tools to customize your landing page with page blocks, images, fonts, and colors.
  6. Save your changes and click Publish to launch your page.
  7. Test, review, and experiment with your pages to optimize performance.

Start building your high-converting website today with Instapage's intuitive platform and powerful features. Sign up for a free trial and experience the benefits of A/B testing compatible WYSIWYG websites.

Get more out of Build your A/B testing compatible WYSIWYG website feature

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

Instapage provides a flexible and easy-to-use platform to create landing pages quickly without the need for developers or coding. With a library of 500+ conversion-focused layouts and Instablocks, users can build their A/B testing compatible WYSIWYG website efficiently.

Instapage offers built-in experimentation features that allow users to conduct A/B tests, utilize detailed heatmaps for on-page behavior analysis, and assess performance through an analytics dashboard. These optimization tools enhance the user's ability to iterate and improve their landing pages' conversion rates.

Instapage enables users to create personalized experiences for different audiences through dynamic text replacement, aligning specific ads to unique pages with AdMaps, and tracking metrics at the audience level using data tools. This personalization feature helps marketers tailor content to the preferences and needs of their target audience.

Instapage accelerates page production and review processes with collaboration features that facilitate instant feedback, real-time page edits, and secure sharing of pages with external stakeholders. This enhances collaboration among team members and streamlines the page creation workflow.

Instapage empowers marketers to reduce costs by simplifying the landing page creation process and increasing conversions through optimized pages. By delivering relevant landing page experiences, Instapage helps increase brand trust, customer loyalty, and conversion rates, resulting in cost savings and improved performance.

See how to build your a/b testing compatible wysiwyg website in action

See how to build your a/b testing compatible wysiwyg website in action

in this video Iʼll show you how to set up your first landing pages and how to a be test them in just minutes what we want to create here as an opt-in funnel where people will obtain on the first page then they are sent to the confirmation page to ask them to verify their email address and from the email they are sent to the download page so these are three pages that we want to create on the website and that we want to make landing pages for and then weʼll set up an a/b test on the first page to convert as many visitors as possible into leads so here Iʼm in the WordPress dashboard and what we wanna do is create a new page so letʼs go to pages add new from here weʼll create our opt-in page save it as a draft and Iʼll immediately also create the confirmation page and the download page so pages add new this would be the confirmation page save this as a draft and thatʼs a tattered page our download page letʼs go to our opt-in

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People also ask about Build your A/B testing compatible WYSIWYG website

How to Build an Efficient A/B Testing Roadmap Identify clear objectives for your testing program. Establish website challenges. Isolate testing opportunities. Formulate testing hypotheses. Prioritize your testing opportunities.

Wix is an easy-to-use website builder that helps businesses launch and run websites with no technical requirements or developers. The platform also includes basic A/B testing functionality with its test site feature.

A/B testing can also be used by product developers and designers to demonstrate the impact of new features or changes to a user experience. Product onboarding, user engagement, modals and in-product experiences can all be optimized with A/B testing, as long as goals are clearly defined and you have a clear hypothesis.

A/B testing is a research method that runs two versions of a website, app, product, or feature to determine which performs the best. Itʼs a component of conversion rate optimization (CRO) that you can use to gather both qualitative and quantitative user insights.

Your tests need to be grounded in understanding user behavior backed up by existing data. That data could be something as basic as straight conversion rates, page visits, or unique user counts, but you should structure even the smallest, earliest tests based on some amount of data and not just pure intuition.

A/B testing (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.

How to perform an A/B test? Step 1: Research. Before building an A/B testing plan, one needs to conduct thorough research on how the website is currently performing. Step 2: Observe and formulate hypothesis. Step 3: Create variations. Step 4: Run test. Step 5: Analyse results and deploy changes.

Below are the steps you must follow when conducting an A/B check: Define Your Objective. Clearly outline what you goal to attain along with your A/B test. Choose Elements to Test. Create Variants. Implement the A/B Test. Monitor and Collect Data. Analyze Results. Implement Changes.

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