Build your A/B testing compatible photo sharing website

A/B testing is a controlled experiment in which you run two different product or website versions simultaneously and see which one performs better. For example, you might run your current sales page against a new version with a section that addresses objections.

You can monitor your A/B tests using different Hotjar tools to gain a comprehensive understanding of your experiment results. This way, you can enrich your numerical data with insights that can only be observed while analyzing interactions with your site.

In social media marketing, A/B testing involves creating two variations of a post, ad, or other content and distributing them to separate audience segments to see which version garners more engagement, clicks, or conversions.

How do you perform an A/B test? Measure and review the performance baseline. Determine the testing goal using the performance baseline. Develop a hypothesis on how your test will boost performance. Identify test targets or locations. Create the A and B versions to test. Utilize a QA tool to validate the setup.

SiteSpect Platform SiteSpect is a platform centered on A/B testing and optimization. It primarily solves the need for businesses to analyze changes to their digital properties. This spans from websites to mobile experiences.

How to do A/B testing Collect data. Use analytics tools like Google Analytics to identify opportunities. Set clear goals. Define specific metrics to improve. Create test hypothesis. Form clear predictions. Design variations. Make specific, measurable changes. Run the experiment. Split traffic randomly. Analyze results.

You can run tests by creating multiple versions of a page, each with its own URL. When users try to access the original URL, you redirect some of them to each of the variation URLs and then compare usersʼ behavior to see which page is most effective.